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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Your clients’ websites must clearly communicate how inventory can be delivered, arrival time frames, and what different shopping and shipping options cost. Undertake the following: Create a sitewide banner that boldly announces purchase-by dates for remote holiday shipping to prevent consumer letdown and brand reputation damage.

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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

These record sales are expected despite growing supply chain, inventory, and fulfillment concerns. Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. Supply chain disruptions shake up holiday strategy for retail ecommerce brands.

eCommerce 144
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2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis. November 9. October 27.

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2021 Holiday Shopping Ecommerce Stats & Trends

ROI Revolution

But this year, sales were spread throughout the month of November and even October as brands strategized how to navigate pressing supply chain issues. Retailers started their holiday deals earlier than ever this year, largely due to supply chain concerns. Supply chain disruptions shake up holiday strategy for retail ecommerce brands.

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Holiday Ecommerce Strategies

ROI Revolution

In 2020, 69% of shoppers planned to shop for the holidays earlier to avoid long shipping times and out-of-stock items. ROI Tip: The best way to successfully navigate holiday ecommerce is to start with a solid marketing strategy. ROI Tip: You’ll also want to call out shipping details in your ad copy.

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15 Best Practices for Boosting Product Page Conversions

SellBrite

Product page links, such as size charts or shipping information, need to be accessible to avoid frustrating users and having them abandon pages. Manufacturing FAQs: The Workhorse of Content and Search Marketing from Search Engine Land. Fix broken links throughout your site. Test site speed using this tool.

eCommerce 125
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis. How did it happen?

eCommerce 148