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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. from 2019 to 2020 to pass $58 billion, U.S.

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eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit Increase

Inflow Insights

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

Apparel/Accessories. $88. If you’re in Bing territory , consider broadening your PPC activities. The post 30+ Ecommerce Metrics Benchmarks (May 2019) appeared first on Store Growers. So you need a good plan on how to capture mobile traffic. The days of -100% bid adjustments are definitely over. Automotive. Food/Drug. $52.

eCommerce 128
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The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

For its part, global footwear and apparel sales are expected to go up to $3.3 trillion by 2030—a 74% increase from 2019: Source. Athleisure, a portmanteau of athletic and leisure, is a type of apparel that draws on the comfort of athletic wear while remaining more trendy and put-together than typical sports apparel.

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Using an Innovation Litmus Test to Find a Great eCommerce Digital Marketing Agency

Inflow Insights

That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. Example of Innovation in Pay-Per-Click Advertising: Using a Brand’s Audience to Create Strategic Facebook PPC and Google Shopping Campaigns.

PPC 109
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

ecommerce sales of apparel, footwear, and accessories projected to exceed $123M by 2022 ( Statista ). With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. They could easily purchase the same exact apparel options at North Face, REI, or dozens more.

eCommerce 417
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Acing Your Google Ads Keyword Match Types

Store Growers

Let’s say you own an ecommerce store selling apparel and you want to show ads for the keyword “men jeans”. At the dawn of PPC, Google matched search queries with exact match keywords… exactly. Single keyword ad groups or SKAGs have been a hot & controversial topic in the PPC community. Broad match example. jeans for men.

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