The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up
Optimizely
JANUARY 10, 2019
The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. These three roles are all very different, but equally important to success in B2C marketing today.
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