2019 B2C Customer Data Customer Experience 
Optimizely
JANUARY 10, 2019
But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. Everyone in marketing knows that the field has been taking over by data.
Forrester eCommerce
OCTOBER 29, 2020
Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. CMOs are fully aware of the importance of customer data to personalise experiences.
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Forrester eCommerce
JANUARY 29, 2019
Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).
Retail TouchPoints
AUGUST 9, 2021
For today’s B2C brands, nothing happens outside the context of the customer. Traditional corporate balance sheets can capture a snapshot of financial health in a given moment, but they do little to recognize the long-term value of customer-obsessed marketing organizations. The New Balance Sheet.
GetElastic
NOVEMBER 26, 2018
. In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want the same digital commerce experiences they are receiving on B2C channels.
Onilab User Guides
FEBRUARY 15, 2019
Yesterday was the last day of Magento Live Australia 2019 – a huge event that unites Magento innovators and partners to discuss the latest e-commerce trends and share actionable tips on how to make Magento stores more powerful and converting than ever. Enhancement of customer experience. Adobe Experience Platform Connector.
Optimizely
MAY 15, 2018
That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Attendees will also learn how getting this messaging right can attract new customers and recapture the attention of existing customers. Tuesday: June 05.
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