Forrester eCommerce

FEBRUARY 10, 2020

Although flowers and chocolates won’t be enough to embrace customer experience, prioritizing CX has never been more important in order to advance your firm’s marketing maturity. This is just one of the many important insights from the 2019 Forrester Analytics Global Marketing Survey- and one you can find […].

Marketing 283

Marketing Customer Experience Blog Customer 283

Optimizely

JANUARY 9, 2019

The role has evolved beyond simple campaign management to focus on the entire customer experience, from the first moment of interaction to customer loyalty. In order to thrive in 2019, top B2C marketers today have to be a combination of: Marketing Technologist. Data Scientist. Brand Marketing Artist.

B2C 39

B2C Marketing Customer Loyalty Customer Experience 39

Forrester eCommerce

OCTOBER 1, 2019

Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference and loyalty, and can charge more for their products. So how well do banks earn loyalty with the quality of their customer experience? We’ve just released Forrester’s US Banking Customer Experience Index for 2019.

Banking 204

Banking Improvements Customer Customer Experience 204

Retail TouchPoints

AUGUST 9, 2021

For today’s B2C brands, nothing happens outside the context of the customer. Traditional corporate balance sheets can capture a snapshot of financial health in a given moment, but they do little to recognize the long-term value of customer-obsessed marketing organizations. The New Balance Sheet.

Customer 299

Customer Multi-channel B2C Omnichannel 299

Retail TouchPoints

JUNE 7, 2023

These are more than fancy gadgets; they are innovative systems that provide a glimpse of a new “embodied” online retail environment — one where brands provide digital customers with multisensory spatial experiences like those observed in brick-and-mortar stores. augmented reality) to fully virtual (e.g. virtual reality).

Technology 279

Technology Retail Customer Experience Presentation 279

Retail TouchPoints

MAY 18, 2023

After six months of B2C sales in the U.S., In 2019, Touchland closed deals with notable retail partners like Urban Outfitters , Bloomingdale’s and Neiman Marcus. Kris Jenner and Naomi Campbell are among the growing list of celebrities sharing unpaid social posts featuring the brand.

POS 278

POS Channel B2C Social Media 278

Forrester eCommerce

NOVEMBER 11, 2019

Alibaba generated a staggering $38.4 billion in online gross merchandise value (GMV) on this year’s 11.11 (AKA Singles’ Day), up 26% year-on-year. It surpassed our earlier forecast of $37.4 billion in GMV, despite China’s economic slowdown and uncertainty generated by the trade war with the US.

Customer Experience 310

Customer Experience B2C Omnichannel Retail 310

Forrester eCommerce

SEPTEMBER 25, 2019

I had the pleasure of attending FinovateFall in NYC over the past two days to see the latest and greatest in innovations from more than 70 fintechs. In the video below I share my thoughts about what was great, what was missing, and what’s shifting in fintech innovation.

Customer Experience 229

Customer Experience B2C Technology Customer 229

Forrester eCommerce

NOVEMBER 3, 2019

11.11 (AKA Singles’ Day), the world’s largest online shopping event, is entering a new decade this year. Every year since 2013, event founder Alibaba has generated more online gross merchandise volume (GMV) than all US retailers put together have generated on Black Friday and Cyber Monday combined. In 2018, Alibaba generated a staggering $30.8

Events 218

Events Retail Customer Experience B2C 218

GetElastic

SEPTEMBER 1, 2021

trillion in 2019 ( Source ). Some of the key B2B consumer trends we’re seeing today include: Online shopping is here to stay and customers are showing preferences for digital self-service. B2B buyers expect personalization experiences and are even willing to pay more. trillion, up from $1.26 So where do you start? Learn more.

B2B 147

B2B eCommerce B2C Payment Services 147

Onilab User Guides

FEBRUARY 15, 2019

Yesterday was the last day of Magento Live Australia 2019 – a huge event that unites Magento innovators and partners to discuss the latest e-commerce trends and share actionable tips on how to make Magento stores more powerful and converting than ever. Enhancement of customer experience. Magento page builder.

Magento 53

Magento eCommerce Mobile eCommerce B2B 53

Forrester eCommerce

JULY 29, 2020

For example, annual global advertising spend has grown from about $400 billion in 2019 to just shy of $600 billion in 2019 (equivalent […]. The Power Of Marketing Marketing has always been a substantial and thriving component of brand-building.

Marketing 266

Marketing Customer Experience B2C B2B 266

Forrester eCommerce

JANUARY 23, 2019

Each thing you see at CES may be wondrous, but after you’ve seen five variations of the same hundred things, the net effect is clutter and confusion. Let me help sort things out.

Customer 218

Customer Customer Experience B2C Marketing 218

Blue Acorn

APRIL 10, 2019

This year, with Crane Stationery, Blue Acorn iCi is a 2019 Imagine Excellence Awards finalist for the Best Hybrid B2B/B2C Implementation. The Adobe approach is really going to open the Magento box and provide endless options for the front-end customer experience for our clients. Miss Adobe Summit this year?

Magento 65

Magento Events B2B B2C 65

Forrester eCommerce

FEBRUARY 16, 2020

Adobe is the most purchased marketing technology software vendor globally, according to the Forrester Analytics Global Business Technographics® Priorities And Journey Survey, 2019. As the first step, […].

Technology 336

Technology Marketing Customer Experience B2C 336

GetElastic

NOVEMBER 26, 2018

.  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136

BigCommerce

JUNE 21, 2018

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. Below we’ve highlighted 13 automotive brands that are focused on creating exceptional customer experiences by designing ecommerce sites that drive sales, revenue, and market share. CruiseMaster.

Automotive 367

Automotive eCommerce Accessories BigCommerce 367

Forrester eCommerce

FEBRUARY 21, 2019

As we gear up for Forrester’s Consumer Marketing 2019 Forum, I’m chipping away at a rather large research undertaking that quantifies why direct-to-consumer (DTC) startups deliver value to consumers and how this threatens big brands.

Consumer 323

Consumer Marketing Customer Data Customer Experience 323

Sailthru

NOVEMBER 19, 2019

In this year’s evaluation, The Forrester Wave : Cross-Channel Campaign Management (Independent Platforms) , Q4 2019, Sailthru earned its place as a “strong performer.”. Today, B2C marketers must invest in cross-channel campaign management (CCCM) solutions to create more contextually relevant interactions.

Channel 74

Channel Management B2C Reference 74

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Attendees will also learn how getting this messaging right can attract new customers and recapture the attention of existing customers. Tuesday: June 05.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Forrester eCommerce

APRIL 18, 2019

The feedback on Consumer Marketing 2019 is rolling in: Attendees loved our focus on the direct-to-consumer (DTC) challenger brand trend, why consumers are responding so positively, and how traditional brands can learn from these up-and-comers.

Consumer 284

Consumer Marketing Customer Experience B2C 284

Forrester eCommerce

DECEMBER 23, 2019

Thanks for checking out the last FORRward perspective for 2019. We’ll be back in 2020 with more fresh ideas and thoughtful commentary. Wishing everyone a wonderful holiday!

Marketing 195

Marketing Mobile Information Management 195

Pivotree Blog

JUNE 8, 2022

Portent, 2019). For this reason it’s more important than ever to monitor customer experience in real time. Pivotree acts quickly when your customers are experiencing site issues. Luke Alexander is an eCommerce domain expert with a passion for optimizing the customer experience of online shopping. 1 [link].

eCommerce 52

eCommerce Department Stores B2C Supplies 52

MagentoBrain

FEBRUARY 23, 2023

Also Read: Top 5 Reasons To Upgrade your Magento Store The e-commerce business has grown in popularity over the years and has greatly accelerated with COVID 2019, many consumers prefer to shop online as they can no longer go to physical stores or malls. MagentoBrain has compiled a list of the different forms that e-commerce can take today.

eCommerce 52

eCommerce Payment Services Magento Shipping Costs 52

Kibo

APRIL 26, 2022

Shoppers migrated online in droves in 2020, with eCommerce sales up nearly 32% from 2019 per data from Digital Commerce 360. Microservices facilitate good customer experiences in a few ways. Customers value good experiences to the extent that they’ll spend more with and remain loyal to retailers who get it right.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

GetElastic

MARCH 16, 2016

. “A change is underway that shifts vendors’ focus from commercial shopping and purchasing transactions, to engagement with customers in ways that provide unique and optimized customer experiences,” notes Gartner, Inc. in Magic Quadrant for Digital Commerce, March 9, 2016.

eCommerce 111

eCommerce B2B B2C Technology 111

GetElastic

FEBRUARY 26, 2019

2019 is set to be a challenging year for retailers in all sectors, but just how will these brands innovate their offering to keep themselves at the front of consumers’ minds? The most successful retailers will be those that think like their customers, connecting the dots to create a seamless retail experience.”.

Retail 141

Retail Subscription Technology Magazine 141

FastSpring

DECEMBER 18, 2020

As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market.

B2B 148

B2B eCommerce Payment Services SEO 148

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. trillion (as of 2019). That’s more than 6 times the value of B2C ecommerce. There are a lot of factors that overlap between B2C and B2B selling.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

Kibo

OCTOBER 8, 2021

By now, most retailers understand that customer experience (CX) is a priority when it comes to ecommerce. Providing an excellent online shopping experience is even more important than the quality of the product or service, per nearly two thousand businesses in a recent SuperOffice survey. US consumers spent 32.4

eCommerce 62

eCommerce Fulfillment Omnichannel Department Stores 62

365 Retail

MAY 7, 2021

In fact, recent figures showed that footfall in physical stores dropped by a whopping 50% in comparison to the same figures for 2019. Furthermore, it’s not just retail that has been impacted by the urgent shift to e-commerce sales, several new industries, in both B2C and B2B sectors, alike have undergone a similar shift.

eCommerce 96

eCommerce Payment Services Merchant Services eCommerce Platforms 96

GetElastic

FEBRUARY 8, 2019

But remember, the future of retail revolves around how well you deliver customer experiences. If you’re interested in providing recaps of Shoptalk 2019, Get Elastic would love to hear from you. Regardless of what sessions and keynotes you attend, you’re bound to walk away inspired and motivated for the future of retail.

Technology 140

Technology Presentation Events Consumer 140

Kibo

FEBRUARY 10, 2021

Average Order Value (AOV) evaluates how much customers generally spend on each transaction and it is a common key performance metric for ecommerce. These factors can be evaluated to create a better customer experience, which can lead to a higher customer lifetime value (LTV). Email $110.49 $107.67 $106.96 $103.00 $112.39

Recommendation 62

Recommendation Shipping Costs eCommerce Mobile 62

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . So what did we learn? I don’t really use the word [AI],” he said. .

Channel 150

Channel Department Stores B2C Recommendation 150

Forrester eCommerce

OCTOBER 7, 2019

Cybersecurity Awareness Month Is Underway Executives consider cyberattacks the second leading global risk to doing business, per the World Economic Forum’s 2019 Global Risks Report. The US Senate passed a law to help firms suffering from ransomware attacks, and the NSA launched a new Cybersecurity Directorate.

Marketing 60

Marketing Information Customer Experience B2C 60

FastSpring

JUNE 19, 2019

We’re Personalizing Customer Experiences More Than Ever Before. Companies are farming more data than ever before to try and find out what their customers are looking for in a product or service. Surprisingly, the report found consumers are happy to hand over their data if it meant a more personalized experience with a brand.

Payment Services 84

Payment Services Banking Payments Financial Services 84

Ecommerce Platforms

AUGUST 7, 2019

B2C and B2B: Whether you're looking for assistance with business customers or everyday consumers, Salesforce is here to help with a world-class digital platform for end-to-end relationship management. ?? Not great customer service. Both versions of the commerce cloud offered by Salesforce are priced on a per quote basis.

Payment Services 112

Payment Services Multi-channel Arts Management 112