Why an Active Brand Community is the Key to Customer Loyalty
Retail TouchPoints
JUNE 2, 2022
Online, Gymshark’s blog content provides its audience with value in the form of fitness advice and athlete profiles , placing the focus on self-improvement and not just making a sale. Athleisure brand lululemon has perfected this philosophy by offering new customers free yoga classes to test its selection of leggings and tank tops.
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