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October 2019 Marketing News Recap

ROI Revolution

Published October 28, 2019. Welcome to October’s marketing news recap! This month’s recap is all treats and no tricks to ensure you’re in-the-know with the latest marketing happenings. Marketing News Highlights. The Retail-Pocalypse Continues. Startups Helping Retailers on Amazon.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Elizabeth Schmidt, Director, Digital Marketing, Bucketfeet/ Threadless. Don Davis, Editor at Large, Internet Retailer. Tuesday: June 05.

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IRCE 2019 Day 2 Recap

ROI Revolution

We’ve had a great time meeting with current clients and partners, as well as forging new relationships with retailers and vendors. IRCE 2019 Day 2 had a lot of great content on AI, personalization, and improving customer experiences. Five Years In: What I’ve Learned About Building a 21st Century Retailer.

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Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

Cyber Monday represents the single most important day of the year for any marketer that wants to hook their business into the digital retail environment. We can thank the marketing team at Shop.org for the existence of “Cyber Monday.”. As the Monday following Thanksgiving, this retail holiday can go late. Not sure how?

Marketing 411
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Retailers step up to digital Black Friday with huge increase in omnichannel marketing, Emarsys finds

Retail Technology Review

This year’s Black Friday saw a major increase in the use of digital marketing channels compared with 2019 as retailers brought Black Friday to consumers in their homes via their laptops, smartphones and other devices, omnichannel customer engagement company Emarsys finds.

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Episode 81 – 2019 State of the Merchant with Andrew Youderian of Ecommerce Fuel

eCommerce Evolution

The stark growth contrast between private label sellers vs. resellers The number #1 traffic source for successful eCommerce merchants The most popular vs. most effective ad channel…spoiler alert – they aren’t the same channel! The most popular channel according to the survey was nowhere near the most effective.

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Keep up with leading omnichannel retailers

PFS

More than half of retail sales in the U.S. 2 It is more and more critical that retailers connect their online and offline channels through omnichannel commerce to ensure a consistent experience for today’s anytime, anywhere shoppers. Engagement: Provide a consistent customer service experience across contact channels.