ROI Revolution

JANUARY 3, 2020

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

Retail TouchPoints

AUGUST 3, 2021

Sweaty Betty makes more than 80% of its revenue through the direct-to-consumer channel, which was a boon during the 2020 lockdowns. The brand posted a 56% net sales gain versus 2019 in Q1 2021, which ended May 1. Comparable sales grew 27% year-over-year and 46% versus 2019, with digital growth soaring 113% compared to Q1 2019.

Apparel 306

Apparel Marketing Consumer Channel 306

Retail TouchPoints

APRIL 12, 2023

Launched in 2019, the Retail Media+ organization offers suppliers managed service and self-service media buying opportunities on both physical and digital retailer-owned properties as well as offsite media channels including social, display and video.

Retail 319

Retail Improvements Channel Marketing 319

Optimizely

MARCH 22, 2019

We work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019. Martech Madness. Love for the Zaius team.

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B2C Marketing Technology Channel 286

ROI Revolution

DECEMBER 18, 2019

Published December 17, 2019. 2019 has almost come and gone. Before we roll into 2020, it’s important to take some time to reflect on the top 2019 digital marketing trends. To predict where the digital marketing landscape is going, it’s important to remember where we are now. Mobile, Mobile, and Mobile.

Marketing 78

Marketing Mobile Channel Social Media 78

Retail TouchPoints

AUGUST 14, 2020

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Marketers are really at the forefront of this transformation ,” Schwartz said. since the 2019 State of Marketing report. “It

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Webinar Consumer Payments Marketing 262

Optimizely

MAY 16, 2019

This week was Magento Imagine 2019 with 3,000-plus ecommerce leaders from around the world converging on Las Vegas for breakout sessions, live customer panels, and much more. I mean not just in different marketing channels and devices, but into the hands across the retail organization that need to have a complete view of the customer.

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Magento Customer Data B2C Events 150

ROI Revolution

JULY 25, 2019

Welcome to lucky edition #3 of ROI Revolution’s Monthly Marketing Recap series! Last month , we covered marketing news like IRCE 2019, exciting campaigns we saw in June, and recent innovative augmented reality (AR) use cases. Marketing News Highlights. Amazon Prime Day 2019. Pet supplies. Grocery items.

Marketing 68

Marketing Social Media Cryptocurrencies Cryptography 68

Liveintent

NOVEMBER 5, 2019

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. I was thrilled and honored to be featured in the pivotal report highlighting how email is still a leading touchpoint for both consumers and marketers.

Marketing 69

Marketing Specialty Retailers Multichannel Channel 69

Retail TouchPoints

JULY 28, 2020

But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. Click here to register to attend the Aug.

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Webinar Consumer Marketing Consumer Goods 215

Optimizely

MARCH 8, 2021

Wilson, CEO and Founder of CHIP (Changing How Individuals Prosper) joins this episode of the Empowered Marketer, presented by Zaius , to commemorate International Women’s Day. Dana, an NYC-based investment advisor, started her business in December 2019 and her mission is to increase visibility and access to financial professionals of color.

Marketing 195

Marketing Presentation Channel Consumer 195

Liveintent

JANUARY 6, 2020

LiveIntent Recognized as One of the Hottest Companies of 2019. We’re beyond thrilled to be recognized as one of the hottest companies in the space for 2019, joining giants like LiveRamp, Xandr, Index, and The Trade Desk, and nimble innovators like TripleLift, Innovid, and Beeswax.

Social Media 118

Social Media Channel Gifts Blog 118

Omnisend

AUGUST 26, 2019

In 2019, email marketing remains the most effective marketing channel. A promising ROI of $40 per $1 spent keeps marketers head over heels for this channel. Furthermore, it’s the most personal and flexible way you can approach your customers.

BigCommerce 140

BigCommerce Marketing Definition eCommerce Marketing 140

Retail TouchPoints

APRIL 22, 2024

Her relatively brief time as President — she took on the role in January 2023 — has been eventful, with the rollout of a new marketing approach , multiple product expansions and a rebrand in which the company dropped the word “Arrangements” from its name, as well as a new store concept in the works. And that’s exactly what happened.

Food and Beverages 216

Food and Beverages Gifts eCommerce Fulfillment 216

ROI Revolution

JULY 11, 2022

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. Why is content marketing important? Email Marketing.

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Blog White Paper SEO Marketing 158

RTP blog

DECEMBER 27, 2019

By Nick Mangiapane, Commerce Signals The stakes are high for marketers in proving their ROI. More data, approaches and vendors exist than ever, but it’s difficult for even people working full time in marketing tech to keep up with the changing landscape. Accuracy Don’t take this for granted. Does that make sense for your customer base?

Marketing 195

Marketing eCommerce Outdoor B2C 195

ROI Revolution

MAY 16, 2019

Google Marketing Live – the search giant’s annual conference for advertisers – took place in San Francisco on Tuesday, May 14, 2019, with an additional 8+ hours of content streaming after its conclusion that night. Campaign management allowing marketers to plan by campaign, not just channel. The Importance of Inclusivity.

Marketing 68

Marketing Mobile Improvements Events 68

Groove

JANUARY 28, 2019

Anticipate Omni-Channel Shoppers. Connect Social Marketing with Social Selling. If social media is already a marketing technique you use, try integrating it with your eCommerce platform. When we talk about mobile eCommerce, we refer to two specific mobile sales channels: mobile-optimized websites and apps.

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Mobile eCommerce Mobile eCommerce Social Media 270

Retail TouchPoints

MAY 18, 2023

Consumers can now browse and buy Touchland sanitizer across multiple channels, including the brand’s DTC ecommerce site, marketplaces like Faire and even on the shelves of big-name retailers like Ulta , Target and Sephora. We can see how geo-localized marketing initiatives boost sales in specific geographies within the U.S.

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POS Channel B2C Social Media 251

Retail TouchPoints

FEBRUARY 17, 2021

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. The global loyalty management market stood at $2.47

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Customer Data Marketing Customer POS 229

Retail TouchPoints

MAY 7, 2021

It’s been satisfying to see affiliate marketing mature over the past two decades, evolving from a somewhat experimental performance option that more adventuresome marketers undertook to a reliable channel that has perfected the equation for partnerships, analytics and outcomes. Integrity in Partnerships.

Marketing 174

Marketing Social Media Channel Presentation 174

Omnisend

APRIL 14, 2021

Ecommerce brands today utilize every marketing channel at their disposal, from paid search and social to email marketing and direct mail. More often than not, these channels work in conjunction with one another, with data points from one activity informing the next. Apple’s Impact on Email Marketing. Facebook v.

Marketing 146

Marketing Channel Consumer eCommerce 146

ROI Revolution

SEPTEMBER 24, 2019

Published September 24, 2019. Marketing News Highlights. 2019 Facebook Full-Funnel Report: Data + Insights for Social Media Advertising Success. As we’ve seen throughout the year, successful marketing efforts need to implement an omnichannel experience. That’s a wrap on this month’s marketing news recap!

Marketing 60

Marketing Social Media Multi-channel Mobile 60

Retail TouchPoints

DECEMBER 3, 2021

The outdoors retailer also has promoted Kelley Hall to EVP and CFO, and named Vivienne Long to SVP and Chief Marketing Officer. He will be tasked with uniting the co-op’s retail and ecommerce channels to help REI build a seamless omnichannel experience for its customers and members. Cameron Janes.

Outdoor 230

Outdoor Omnichannel Supplies Channel 230

ecomdash

NOVEMBER 26, 2018

Here’s our guide to the top ecommerce niches of 2019, including a bunch of tips to help you find the best niche for your ecommerce business. Doing so can cost a ton of money in inventory, storage, resources, and marketing, especially for small businesses and ecommerce startups. Pros of Selling Niche Products. Lower Storage Fees.

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Shipping Costs eCommerce Food and Beverages Fulfillment 148

Kissmetrics

FEBRUARY 24, 2018

The market is flooded with blog articles. Successful content marketing has always been about standing out in the crowd by producing the best content. Video marketing may be the solution to let your content shine. The increasing importance of video marketing is clear. Three reasons to invest in video marketing.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Kissmetrics

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

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Presentation Marketing Events SEO 276

OrderDynamics

JANUARY 8, 2019

Sneak Peek at NRF 2019 Retail’s Big Show. As of this writing, we are one week away from NRF 2019 Retail’s Big Show. In December we gave you our quick ‘ What to see at NRF 2019 ’ guide. There are just too many things to discuss about NRF 2019 and this year’s events. What To Do And See at NRF 2019: 1.

BigCommerce 87

BigCommerce eCommerce Channel POS 87

Sailthru

DECEMBER 3, 2019

With an unusually late Thanksgiving, the 2019 holiday season is the shortest in seven years, though you wouldn’t know that from Cyber Weekend. Email Marketing and Ecommerce. The most lucrative marketing channel , email is where most consumers want to hear from retailers. This year, consumers have certainly responded.

Small Business Retail 78

Small Business Retail Mobile Download Channel 78

Retail TouchPoints

AUGUST 17, 2022

in 2019 to 14.9% Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Email marketing. “Email marketing for ecommerce businesses is, without a doubt the most cost-effective way to advertise.

eCommerce 361

eCommerce Payment Services Channel Social Media 361

ROI Revolution

JULY 3, 2019

ROI Revolution had a great time at IRCE 2019. Omnichannel refers to creating a seamless user experience across all communication channels and supporting resources. Direct-to-consumer (D2C or DTC) is another major trend we saw take shape at IRCE 2019. Omnichannel. It’s clear that D2C is here to stay (and potentially take over).

eCommerce 97

eCommerce Omnichannel Customer Experience Books 97

Omnisend

FEBRUARY 18, 2020

2019 was a significant year for SMS marketing. Like a phoenix, this marketing channel rose from ashes and caught the attention of ecommerce merchants. At Omnisend, ecommerce marketers sent more SMS campaigns on Black Friday 2019 than ever before, sending over 1 million campaigns over the week of Thanksgiving.

Marketing 78

Marketing eCommerce Marketing Channel eCommerce 78

Inflow Insights

OCTOBER 27, 2021

Editor’s note: This article was originally published in 2019. Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Many marketers are surprised to discover that they’ve been calculating conversion rate all wrong.

Channel 113

Channel Mobile eCommerce PPC 113

Retail TouchPoints

AUGUST 3, 2020

Throughout 2019, “digitally native vertical brands” were the darling of retail. Stitch Fix, Warby Parker and others became beacons for established brands, including Coca-Cola, to invest in DTC sales channels. As a sales/marketing channel, DTC and digitally native brands will, of course, survive current economic conditions.

Outdoor 299

Outdoor Retail Beauty and Health Travel 299

Optimizely

JANUARY 10, 2019

It’s obvious to anyone working in marketing today: the role is changing fast. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Data Scientist.

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B2C Marketing Social Media Customer Loyalty 231

RTP blog

OCTOBER 17, 2018

The guide offers an exclusive look at what retailers need to do in order to achieve e-Commerce success in 2019 and beyond. Key themes include: Artificial Intelligence (AI) and Machine Learning; Voice Commerce; Personalization; Product Information Management (PIM); Experience Marketing; and Mobile-First Strategies.

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eCommerce eCommerce Technology Magento Mobile 150

Ecommerce Platforms

JANUARY 25, 2022

In this collaboration, JD has offered a particular boarding channel, JD Marketplace, simplifying entry to the Chinese market for Shopify merchants. By joining forces, these two companies have created a new ecommerce channel, opening up the world's biggest market for millions of merchants.

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Merchant Services Shopify eCommerce Marketing 118