RTP blog

JULY 8, 2019

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 We live in a retail environment where consumers continue to demand more and more of the brands they buy from, or risk shuttering (as we’ve seen with Sears and Payless.)

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Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

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Retail TouchPoints

FEBRUARY 7, 2023

Higher-income consumers are less impacted by inflation and, while aware of higher food, home and transportation costs, still have the funds to drive luxury sales and luxury growth,” said Marie Driscoll, Managing Director, Luxury and Retail at Coresight Research in an interview with Retail TouchPoints.

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Retail TouchPoints

AUGUST 1, 2023

External economic factors, such as fluctuating interest rates, an unpredictable housing market and persistent inflation have prompted consumers to rethink their spending habits. Faced with shifting economic and consumer dynamics, retail leaders strive to unlock strategies that turn losses into profits. In 2019, it declined to 6.7%

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Retail TouchPoints

JULY 23, 2021

Another residual challenge that arose due to circumstances, was a new consumer mindset. While consumers have the option to refresh their wardrobes online, conditions like increased unemployment and lower incomes shifted consumers from impulse buying to planned purchases. According to Digital Commerce 360 , “consumers spent $861.12

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Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. When he returned to True Religion as creative director in late 2019, social media and the creator economy had reached a critical inflection point.

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ROI Revolution

JANUARY 3, 2020

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

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Retail TouchPoints

JULY 6, 2022

The concept was launched in 2019 as “a result of trying to reimagine our stores through our customer’s eyes,” according to Molly Long, VP of Store Evolution and Design at 7-Eleven. We also want to test a variety of location types to understand how different consumers with different needs respond to our concepts.

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Retail TouchPoints

OCTOBER 6, 2022

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). In fact, McNamara noted that Mastercard predicts a comeback for Black Friday 2022, with total sales exceeding 2019 results.

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Retail TouchPoints

JUNE 11, 2021

But while blending of in-store and online provides consumers with significantly more flexible shopping, it also creates operational challenges. Consumers’ new shopping habits picked up during the pandemic show no sign of waning. Curbside pickup increased by more than 500% from the end of 2019 to August 2020.

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Retail TouchPoints

OCTOBER 13, 2021

As consumers adopted more and more digital technologies to cope with social distancing during the early stages of the pandemic (ecommerce chief among them), their familiarity with these technologies grew — leading to a series of lasting consumer behavior changes that we’re still adapting to as an industry.

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Wiser

JANUARY 18, 2019

To learn more about the changes consumers are looking for in the coming year, Wiser has surveyed over 2,400 of our mobile app users about their 2019 shopping preferences. Their responses could help you improve sales and meet more consumer expectations in this digital age. 2019 Shopping Trends.

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Retail TouchPoints

MAY 31, 2022

Source: Coresight Research “Building Blocks of the Metaverse: 5G” Both at a consumer and an enterprise level, 5G is still in its infancy, but it’s expected to grow quickly and become the dominant mobile access technology by 2027 reaching 90% penetration in North America within that time, according to Ericsson.

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ROI Revolution

SEPTEMBER 24, 2019

Published September 24, 2019. 2019 Facebook Full-Funnel Report: Data + Insights for Social Media Advertising Success. Download your copy today to learn about: Nurturing consumers from awareness to a sale. Omnichannel Update. Marketing News Highlights. Maximizing the value of each of Facebook’s four platforms.

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ROI Revolution

JUNE 17, 2019

We’ve compiled a list of some of the top sessions to check out at IRCE 2019. Get a tour from renowned author and consumer futurist Doug Stephens of retail’s radically transformed future and look into how shopping will be redefined by virtual technology, 3D printing, the Internet of Things (IoT) , and more. . Day 1 (Wednesday, June 26).

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Retail TouchPoints

JUNE 15, 2020

These consumer sentiments, along with the need to protect the health of both shoppers and store associates, means retailers need to be stringent about enforcing social distancing and other safety measures as they reopen. In fact, displaying an abundance of caution will be required to bring many consumers back into physical stores.

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Retail TouchPoints

JULY 12, 2022

Walmart is also on that list, but it stands out because Walmart has the ability to introduce the power of AR to more consumers than almost any other retailer given its massive global reach. What’s more, while most users today still see AR as a “toy,” the study found that 76% of consumers want AR tools they can use in their everyday lives.

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Retail TouchPoints

SEPTEMBER 24, 2020

Party City is hiring 20,000 temporary workers for the holiday season — 80% of its 25,000 seasonal hires in 2019 — even though the retailer is drastically reducing the number of Halloween City pop-up stores it will open this year. The National Retail Federation projects that Halloween spending will dip only 8% from 2019, topping $8 billion.

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Retail TouchPoints

JULY 27, 2021

That means more consumers are venturing out into the world — and going back into stores. In fact, analysis of Google mobility data by CoStar Advisory Services revealed that the number of visits to retail and recreation sites has nearly fully recovered to pre-pandemic levels as of early July 2021.

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ChannelAdvisor

DECEMBER 4, 2019

The five busy shopping days from Thanksgiving through Cyber Monday saw record growth across the board — from overall sales to average order value, mobile usage, in-store pickups and more. A lot can happen in a week of holiday omnichannel commerce. Mobile Grabs More Revenue Share. billion online since November 1. .

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RTP blog

SEPTEMBER 28, 2018

While wider adoption of the EMV chip and PIN standard has reduced fraud at the point of sale, it has triggered an increase in fraud in other channels — including online and mobile — as criminals look for alternative ways to cheat the system. Retailers need to implement effective fraud management solutions to keep consumers safe.

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Retail TouchPoints

JULY 6, 2020

In February 2019, e.l.f. With our data-heavy perspective, we were able to understand what this resale world looks like for luxury handbags , and we wanted to educate the consumer about the true value of what they’re investing in ,” he explained. Using Data To Determine Future Direction. Cosmetics shuttered its 22.

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Retail TouchPoints

AUGUST 9, 2021

But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. Today’s customer is omnichannel, mobile, and has begun to lean more heavily than ever on the availability of digital and online shopping options. That needs to change.

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Retail TouchPoints

SEPTEMBER 17, 2020

That unified relationship needs to be consistent across all interactions, whether online, in-store, via email or on mobile. When consumer spending resumes, brands with experiences that engender customer loyalty will benefit most.”. Retailers also must put the tools in place to continuously reengage with the customer.

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ChannelAdvisor

DECEMBER 20, 2019

So far, we’ve compiled the top five blog posts of 2019 and shared the year’s most downloaded guides and white papers. If you’re looking for a quick refresher to get prepped for the year ahead, take a look at the top five webinars of 2019: #5: Advanced Advertising Strategies for Amazon, Facebook & Google. 4: Omnichannel 2.0

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ChannelAdvisor

MAY 30, 2019

Improve the consumer experience. Want to learn more about this development and how it may affect the way you market and sell to consumers? Check out these resources: [Blog Post] Google Product Update: New Shopping Actions, New Ad Types, Better Consumer Journey. Blog Post] Here’s How to Get Ready for Amazon Prime Day 2019. [On-Demand

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Kibo

FEBRUARY 28, 2022

The 2021 holiday shopping season was historic, in that it was the culmination of two years of accelerated trends, shifting consumer behaviors, and omnichannel shopping realities that have emerged since the start of the pandemic. Shoppers return to stores, while omnichannel retail remains strong.

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GetElastic

DECEMBER 24, 2018

The retail industry started off 2018 with a big priority on personalization – it was set to serve as the key to solving the omnichannel challenges. According to Marketing Insider Group , 78% of consumers say relevant content increases their purchase intent.

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Retail TouchPoints

NOVEMBER 6, 2023

As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. As the divide between digital commerce and in-store shopping shrinks, the spotlight is now on the role omnichannel retail strategies play in both driving traffic to brand’s websites and foot traffic to physical stores.

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SellBrite

AUGUST 16, 2019

Since the introduction of YouTube, businesses have started to create their own channels to increase brand awareness, share product information, generate traffic, and boost consumer engagement through video marketing. Product tutorials are helpful ways for consumers to understand the full potential of the product they’re interested in buying.

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GetElastic

DECEMBER 19, 2018

The 2019 show’s theme is focused on impact. Like Emily Weiss, founder of Glossier, a direct-to-consumer beauty brand who raised over $20M this year and is currently opening retail stores and planning a global expansion. Get Elastic NRF 2019 recommendations: Day 1 – Sunday, January 13 th. Source: NRF Nordic Forum.

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Retail TouchPoints

SEPTEMBER 9, 2020

Consumers stuck at home have had the time to thin out their wardrobes and make room in the garage — along with strong financial incentives to turn their possessions into cash. With consumers seeking bargains from home, online secondhand is set to grow 69% between 2019 and 2021, while the broader retail sector is projected to shrink 15%.”.

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Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. This may include visual, image-based messaging and mobile video that take advantage of always-on shoppers’ short attention spans and get to the point quickly.

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Ecommerce Platforms

AUGUST 8, 2019

Plaid has a mobile-friendly option too. Dwolla looks as though it communicates with its consumers reasonably well. However, we can't not mention the fact that Dwolla has previously got into trouble with the Consumer Financial Protection Bureau. A mobile app to use Payline on the run. Sales and Advertising Transparency.

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Kissmetrics

APRIL 22, 2021

billion in 2019. Advanced ad targeting capabilities means access to high-converting consumers who are more interested in the products or services you offer. Fifty-four percent of agencies purchased more than 41 percent of their video inventory through programmatic advertising, compared to only 50 percent in 2019.

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Kibo

APRIL 26, 2022

The past two years have demonstrated that consumers are ready and willing to change their behavior to find and purchase the things they need. Shoppers migrated online in droves in 2020, with eCommerce sales up nearly 32% from 2019 per data from Digital Commerce 360. A pivot to omnichannel shopping is also being adopted by consumers.

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GetElastic

MAY 19, 2020

For retailers that have integrated omnichannel ecommerce, customers can use the online store as an endless aisle tool through their personal mobile devices ( Endless aisle 2.0 ). A 2019 consumer survey by iVend found 93% of consumers already use their mobile devices to pre-shop before visiting a store.

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