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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Conversion rate. The result?

PPC 162
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Editor’s note: This article was originally published in 2019. Whenever a business makes a site change or redesign, stakeholders want to measure the impact of that decision — more often than not, using conversion rate. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization.

Channel 113
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. Why We Started Neil Patel Digital.

Marketing 275
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21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

The below image is a preview of the 2019 Best-in-Class Matrix. How Do I Optimize Live Chat? Conversion rate optimization relies on testing. Start with tracking your conversions and getting used to analyzing data from live chat as the bedrock of your optimization. What is a Live Chat Conversion?

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Why Content Quality Matters for Your eCommerce Website

Inflow Insights

Overall, this page took a 38% hit to the traffic it was getting from these queries in August 2019 compared to August 2018. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Google is more likely to pick up on structured data and use it as a rich result. Queries hidden.

eCommerce 106
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5 Ecommerce Trends that will Dominate 2018

ROI Revolution

According to eMarketer, by 2019 mobile will account for 72% of US digital ad spend. Based on data from our 300+ clients, this report will give you key takeaways to improve your mobile experience and grow your online business. You’ll end up with muddled data that won’t lead to more profitability, just more questions.