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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Editor’s note: This article was originally published in 2019. Whenever a business makes a site change or redesign, stakeholders want to measure the impact of that decision — more often than not, using conversion rate. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization.

Channel 113
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

in 2019 ( eMarketer ). US adult social media users spent 7 more minutes per day on social media in 2020 than 2019 – total of 82 minutes. YouTube ad revenue grew to $6.89B in Q4 2020 from $4.72B in Q4 2019 as the pandemic fueled video growth. That’s a 15% year-over-year increase , up from 6 hours and 49 minutes in 2019.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

increase over 2019. In June 2021, ecommerce was up 95% over June 2019. Conversely, grocery saw the smallest YoY sales growth, with the furniture & furnishings sector declining 5.3%. Every category was up over 2019 except for lodging, which declined 2.5%. billion in 2019. billion in 2019 and a whopping 148.2%

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

increase over 2019 when ecommerce holiday sales capped at $19.6 However, the fashion category as a whole saw some steep declines in 2020, with the global fashion industry’s profit expected to have fallen 93% in 2020 after rising 4% in 2019. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019.

eCommerce 148
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

Mike Kamo, Founder and Global CEO, NP Brands, is a leader in building, managing, and scaling businesses. From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. In January of 2019, we launched a small business arm of NP Digital to service these smaller businesses.

Marketing 275
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

In 2019, spend was just $55.9 of digital ad revenue share in 2020, down from 37% in 2019 in light of Amazon’s significant increase. billion, up from just 50 billion in 2019. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019. s revenue in 2020, up from 33% in 2019. April 27 update.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

billion in 2019 and a whopping 148.2% The pandemic potentially hindered growth last year, with Prime Day sales surging a significant 71% in 2019. In 2019, spend was just $55.9 of digital ad revenue share in 2020, down from 37% in 2019 in light of Amazon’s significant increase. billion, up from just 50 billion in 2019.

eCommerce 148