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eCommerce Homepage Best Practices for Conversion Optimization

Inflow Insights

Author’s note: This post was originally published in 2019. When it comes to your eCommerce business, your homepage can make or break your conversion rate. Display categories outside of the menu, especially on mobile. You probably already have your product categories listed in your mobile menu and/or header area.

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Best-in-Class eCommerce Homepages: Conversion Optimization

Inflow Insights

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. Here’s what we found out about their homepages: Shop by Category on Mobile (not within the menu). In 2019 21 merchants do it, 4 don’t = Must Have. 2019: split!

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10 Holiday eCommerce Conversion Optimization Strategies for 2021

Inflow Insights

10 Conversion Rate Strategies to Test for the 2021 Holiday Season. Last year, the eCommerce conversion rate for Black Friday was only 2.3% — a significant drop from 2019’s rate of 5.13%. Our clients typically experience traffic increases during the holidays, such as this 100,000 sessions increase at the start of December 2019.

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5 Must Know Tips For Ecommerce Checkout Optimization

UpSellIt

Optimize For Mobile Mobile spending in the US has more than doubled compared to 2019, so there’s no debate that your store needs to be optimized for mobile purchases. Our A/B testing capabilities makes it easy to discover the best solution for your brand’s conversion optimization needs.

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August 2020 COVID-19 + Ecommerce Update

ROI Revolution

It quickly grew from a $415M event to more than $7B in 2019. From 2018 to 2019, ecommerce sales grew just 12.7%. Mobile ad spend rising despite pandemic. ad spending is down due to COVID-19, mobile ad spend will increase by 4.8% Prior to the pandemic, mobile was projected to grow to $105.34B in 2020. Overall U.S.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

increase over 2019. In June 2021, ecommerce was up 95% over June 2019. Conversely, grocery saw the smallest YoY sales growth, with the furniture & furnishings sector declining 5.3%. Every category was up over 2019 except for lodging, which declined 2.5%. billion in 2019. billion in 2019 and a whopping 148.2%

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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Editor’s note: This article was originally published in 2019. Whenever a business makes a site change or redesign, stakeholders want to measure the impact of that decision — more often than not, using conversion rate. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization.

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