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The Forrester Wave™: Data Management Platforms, Q2 2019

Forrester eCommerce

I’m excited to share that our evaluation of data management platforms — “The Forrester Wave™: Data Management Platforms, Q2 2019” — is now live.

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Innovation, Data, And UX Archeology At UX STRAT Europe 2019

Forrester eCommerce

I am back from two days at UX STRAT 2019 — a conference that gathers an international community of design leaders and experience makers. This single-track conference offers presentations about the latest trends at the intersection of business strategy, user experience (UX), product, and service design.

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Join Us At Forrester’s Data Strategy & Insights 2019 Forum

Forrester eCommerce

data and analytics leader, you have the means?to?help?your We’ll help you get there at this year’s Data Strategy & Insights Forum in Austin, Texas. Reimagine To Reinvent In most organizations, data […]. Reimagine To Reinvent In most organizations, data […]. your company reimagine?your your business.

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Data Strategy & Insights 2019: Solving The Human Skills Problem

Forrester eCommerce

We’ve seen the promise of what enhanced data, analytics, and AI capabilities can do for businesses, but firms are struggling to truly maximize their impact. Data and analytics leaders want to shift into high gear, but many factors are holding them back.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".

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Data Strategy & Insights 2019: Reimagine To Reinvent

Forrester eCommerce

Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum.

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How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

Touchland’s rapid growth has inspired founder and CEO Andrea Lisbona to invest in a robust enterprise resource planning (ERP) system that supports scalable, data-driven expansion. Touchland analyzed data to understand consumer behaviors and found that shoppers were buying six or seven units at a time.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%