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Adapt Your In-Person B2B Event Strategy Or Lose Audiences

Forrester eCommerce

In-person events are an essential part of an integrated event mix, but attendance levels are down when compared to pre-pandemic levels, and macroenvironmental changes over the past three years have changed in-person events forever. At […]

Events 368
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The Biggest Deals of the Year: How Retail Sales Events Have Grown into Loyalty Drivers

Retail TouchPoints

The Rise of the Retail Sales Event Annual holiday events are still important, but the industry has recognized that bespoke, manufactured sales events can be more appealing to shoppers. Amazon Prime Day takes the majority of “event-driven” sales — and it’s still growing. Prime Day has gone from a one-day sale to two days.

Events 233
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Victoria’s Secret Fashion Show to Return as Streaming Event on Amazon Prime

Retail TouchPoints

Victoria’s Secret pioneered the idea of a lingerie fashion show in 2001 and turned the annual event into a nationwide television spectacle. But after years of criticism due to the event’s perceived objectification of women and lack of body diversity, the brand paused the show in 2019, and it’s been on hiatus since.

Fashion 195
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Lidl GB Holds First National Supplier Event

365 Retail

million square foot Regional Distribution Centre (RDC) in Luton as part of its first ever supplier event in Great Britain. Our inaugural supplier event is a pivotal part of this, and we look forward to learning and growing together in the years to come.” On Wednesday 27 September, Lidl GB welcomed over 600 attendees to its brand new 1.2

Events 109
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Key Takeaways And Our Take On Oracle OpenWorld 2019

Forrester eCommerce

Allen Bonde and I chat about key takeaways and our take on the recent Oracle OpenWorld 2019 event.

Events 281
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Infosecurity Europe 2019: Incremental Evolution Rather Than Revolution

Forrester eCommerce

I have spent the last three days attending Infosecurity Europe 2019, the largest security trade show in the UK and Europe. As ever, before coming I have tried to predict the big theme or trends that CISOs should take note of. However, the show is very similar to last year, with incremental evolution of products […].

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Hungry for More CX Events? Try FXD in Boston 10/24 – 10/25

Forrester eCommerce

I just got back from Forrester’s very successful CXSF 2019 forum and I’m already looking forward to a terrific event that’s happening right here in Boston this coming week. It’s the Mad*Pow FXD conference on October 24 and 25. You can find out more about it at www.fxdconf.com, and even save $200 by using core […].

Events 186