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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. So, how do we frame thinking around PPC?

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The Top CBD Ecommerce Trends to Tap into the CBD Market

Omnisend

They can now connect with a unique and diverse audience and create online dispensaries. In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products. These transactions, via online retail stores, are known as CBD ecommerce.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

US online grocery sales surged 54% to reach $95.8 in 2019 ( eMarketer ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Online grocery orders peaked at $7.2 billion in 2020, up from $62.2B billion in sales in June 2020.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Last month marked the ninth month in a row of total retail sales growth as the world recovers from a pandemic that led to total retail sales declining 10.5% Total retail sales were up 11% year-over-year this June, a 10.4% increase over 2019. In June 2021, ecommerce was up 95% over June 2019. billion in 2019.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Here are some stats from Cisco’s 2021 Privacy Benchmark Study that showcase how the pandemic has influenced new ways of approaching consumer privacy: 93% of organizations turned to their privacy teams to assist with their pandemic response in 2020. increase over 2019 when ecommerce holiday sales capped at $19.6 million last year.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

In 2019, spend was just $55.9 of digital ad revenue share in 2020, down from 37% in 2019 in light of Amazon’s significant increase. billion, up from just 50 billion in 2019. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019. Omnichannel retailers Kohl’s and Nordstrom Inc. of all U.S.

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