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2020 Year in Review of Product Releases

Optimizely

2020 will go down as one of the most disruptive years for humankind as we’ve had to adjust the way we work and go about our day-to-day lives. Over the past 10 months, we’ve witnessed people in our personal and professional lives tackle challenges, big and small, that arose from the unexpected events of 2020. Data Science.

Channel 195
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Spring 2020 Release: Improve Campaign Performance and Enrich Customer Profiles

Optimizely

With June just around the corner, it’s time for our Spring 2020 Release. The Zaius team spent most of the year’s second quarter building upon features that we released at the beginning of 2020, including On-Site Personalization, new Touchpoint Summary Reports, and our SMS & MMS solution. Adding Country Code Selection to a Web Form.

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35 Points Ecommerce Checklist for Holiday Sales 2020: Get Ready For Post-Pandemic World 2020

MakeWebBetter

The post 35 Points Ecommerce Checklist for Holiday Sales 2020: Get Ready For Post-Pandemic World 2020 appeared first on MakeWebBetter. Cities are under lockdown, social distancing is followed, many businesses are shut, outdoor gatherings are prohibited. And absolutely no industry has remained untouched from the economic shocks of […].

eCommerce 183
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LiveIntent named one of the hottest adtech companies of 2020

Liveintent

But, given the struggles 2020 brought to the world, we also know you can’t take anything for granted. We’re proud to share that, for the second year in a row, Business Insider has recognized LiveIntent as one of the hottest adtech companies of 2020. It’s tough to tout good news after this past year.

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Super Bowl 2021: Marketing to a Large-Scale Audience

Optimizely

If you’re reading this blog on our site, it’s because you came here for information about collecting customer data. According to Statista , “In 2020, Super Bowl advertising revenue reached a total of 336 million U.S. Marketing during the Super Bowl. Now, let’s get to the heart of the matter. million U.S.

Marketing 370
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The Value of Owning Your Channels

Optimizely

The trend is pointing toward increasingly restricted access to customers, which makes it more important to refocus on channels like your website, blog, email, SMS, and direct mail where you can own your audiences. Ecommerce is on the rise, and not just because most consumers spent the best part of 2020 isolated at home.

Channel 195
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Custom Channels Open the Door to Endless Integration Opportunities

Optimizely

Customer data is at the center of a successful Marketing strategy in the Customer Era. But, of course, the recipe for success is not that simple: The data, across all the platforms Marketers use, needs to exist in one place and be actionable for creating relevance for customers.

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