Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

Channel 235

Channel Retail Customer Experience Operations 235

Retail TouchPoints

MAY 20, 2022

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. But Ken Natori wasn’t a fashion executive, and that made him the perfect fit to lead the transformation of this designer label into an omnichannel brand. “My

Omnichannel 233

Omnichannel Department Stores BigCommerce Fashion 233

Retail TouchPoints

OCTOBER 22, 2020

The all-important holiday season always demands retailers’ full engagement and energy, but the 2020 holiday season presents unique challenges. This poses unprecedented uncertainties for retail pricing and merchandising teams for the holidays in 2020. Speaking of Online and In-Store Channels…. A Bewildering Competitive Landscape.

Retail 227

Retail Presentation Gifts Channel 227

Retail TouchPoints

AUGUST 26, 2021

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Despite the demand, there remains an opportunity gap for retail brands to adopt two-way channels and a conversational mindset.

Consumer 314

Consumer Marketing Mobile Customer Experience 314

Optimizely

MAY 27, 2020

With June just around the corner, it’s time for our Spring 2020 Release. The Zaius team spent most of the year’s second quarter building upon features that we released at the beginning of 2020, including On-Site Personalization, new Touchpoint Summary Reports, and our SMS & MMS solution. The Engagement Report for a Web Modal.

Improvements 195

Improvements Customer Recommendation Omnichannel 195

ROI Revolution

MAY 20, 2021

In 2020, the pandemic significantly impacted the entire retail industry. For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. Director, GM of Omnichannel at BigCommerce. So what exactly is an omnichannel strategy?

Omnichannel 109

Omnichannel Payment Services Social Media BigCommerce 109

Omniconvert

APRIL 1, 2020

With so much newfangled marketing-speak and bits of jargon (Cross-channel? The post Omnichannel Strategy Evaluation: Is It Right for Your e-Commerce Business For 2020 and Beyond? It’s time to cut through all the noise. Conversion rate. appeared first on ECOMMERCE GROWTH Blog.

eCommerce 78

eCommerce Omnichannel Blog Channel 78

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. What is Omnichannel Support? Benefits of Omnichannel Customer Support. Learn more!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Retail TouchPoints

MAY 18, 2023

“A well-crafted data strategy is the elixir to growth, especially for fast-growing brands with a strong omnichannel strategy,” Lisbona said in an interview with Retail TouchPoints. Building a Foundation for Growth With rapid buzz comes a distinct need to understand and respond to demand, especially as new sales channels launch.

POS 253

POS Channel B2C Social Media 253

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Looking Ahead.

Social Media 302

Social Media Retail Events Channel 302

GetElastic

AUGUST 18, 2021

B2B companies are implementing new strategies to adapt to a changing market and take advantage of a growing online customer base, characterized by rising mobile usage, new expectations for personalization and self-service, and increasing demand for digital connectivity. Prioritizing channels with larger contributors to current traffic.

B2B 145

B2B eCommerce Payment Services Marketing 145

Retail TouchPoints

OCTOBER 1, 2020

SAP has entered into an agreement to acquire Emarsys to bolster the SAP Customer Experience Portfolio with Emarsys’ cloud-based marketing capabilities. SAP wants to create a product portfolio that can be used for a “commerce anywhere” strategy — one that allows for personalized digital experiences at any channel at any time.

Omnichannel 149

Omnichannel Customer Experience Mobile Channel 149

Retail TouchPoints

JULY 29, 2021

The toy market certainly had a very good pandemic, with families at home and keen to keep themselves and their children busy. million for its FY 2020, compared to a loss of more than $200 million the previous year. It credited strategic investments, such as those that went into developing an omnichannel retail ecosystem.

Toys 306

Toys eCommerce Omnichannel Gifts 306

Retail TouchPoints

OCTOBER 22, 2020

The all-important holiday season always demands retailers’ full engagement and energy, but the 2020 holiday season presents unique challenges. This poses unprecedented uncertainties for retail pricing and merchandising teams for the holidays in 2020. Speaking of Online and In-Store Channels…. A Bewildering Competitive Landscape.

Retail 130

Retail Presentation Gifts Channel 130

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. Americans spent more money online during the 2020 holiday season than previously, with revenues growing 32% year-over-year and exceeding $188.2

Shipping Costs 242

Shipping Costs Retail Omnichannel Supplies 242

Retail TouchPoints

JUNE 28, 2023

As CCO, Dausch will lead global brand, marketing, digital engagement and customer experience across all of Under Armour’s commerce channels, reporting directly to CEO Stephanie Linnartz, who herself came to Under Armour from Marriott in December 2022. Miles, who also will report directly to Linnartz, joined Under Armour in 2021.

Multi-channel 279

Multi-channel Customer Supplies Apparel 279

Retail TouchPoints

APRIL 23, 2021

This year, the publications expanded nominations to include all roles and job functions in the retail ecosystem — from ecommerce and marketing to innovation and store design. Robert Timothy Blair , Manager Retail Operations: Customer Experience , White House BLACK MARKET. Katie Keil , SVP of Omnichannel Marketing , Madison Reed.

Retail 325

Retail Omnichannel Management eCommerce 325

Omnisend

JANUARY 17, 2022

Email marketers scrambled to prepare for Apple’s iOS 15’s impact on email marketing open rates. Supply chain challenges created an extended holiday shopping season and brands increased their attention to the importance of first-party data and opt-in marketing channels. Email marketing. SMS marketing.

eCommerce 146

eCommerce Marketing Shipping Channel 146

Retail TouchPoints

APRIL 27, 2022

Food retail demand has become fractured across multiple channels, with traditional brick-and-mortar formats losing out to the online medium. in September 2020 after significant rises across the year. Grocery Shopper Trends 2020 report , grocery shoppers now visit 5.1 In 2019, online grocery accounted for 6.3% and then 20.5%

Management 271

Management eCommerce Omnichannel Operations 271

Retail TouchPoints

MAY 18, 2021

Walmart’s biggest booster was online sales, which grew a healthy 37% across all channels. Brick-and-mortar was healthy as well, posting 6% comparable sales growth, while the retailer’s grocery market share continued to climb. The retailer’s ecommerce sales have more than doubled over the last two years.

Jewelry 191

Jewelry Retail Omnichannel Travel 191

Liveintent

AUGUST 3, 2022

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. Unfortunately, some of the very same tactics that enabled D2C success are hindering scale and growth, namely performance marketing. Let’s dive in. And why wouldn’t it?

Marketing 118

Marketing Channel Blog Customer 118

Omnisend

APRIL 14, 2021

Ecommerce brands today utilize every marketing channel at their disposal, from paid search and social to email marketing and direct mail. More often than not, these channels work in conjunction with one another, with data points from one activity informing the next. Apple’s Impact on Email Marketing. Facebook v.

Marketing 146

Marketing Channel Consumer eCommerce 146

Retail TouchPoints

AUGUST 2, 2021

atmos offers premium sneakers and apparel, including an exclusive in-house label and collaborative partnerships with sneaker vendors as well as experiential stores and an omnichannel platform. The retailer makes more than 60% of its earnings, which totaled $175 million in 2020, through digital channels.

Retail 264

Retail Apparel Omnichannel Operations 264

Omnisend

MARCH 31, 2021

In 2020 alone, there was a marked 25-35% decline in beauty-product sales compared to 2019: Image source. Businesses using email marketing doubled their conversion rates in 2020 compared to 2019, according to Omnisend’s Ecommerce Statistics Report 2020.: in 2020 when eliminating parabens. billion in 2018 to $54.5

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Retail TouchPoints

JUNE 11, 2021

Many stores, including retail giants Walmart, Target, Best Buy, DICK’S Sporting Goods and Urban Outfitters, introduced or expanded game-changing buy online, pick up in-store (BOPIS) capabilities in 2020. Curbside pickup increased by more than 500% from the end of 2019 to August 2020. billion in 2020, up 32.4%

Payment Services 189

Payment Services Payments Retail Sporting Goods 189

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Reduce Abandoned Carts.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Here are four things the Retail Touchpoints editorial team will be watching as the Summer Olympics kick off: Will ecommerce channels and off-site pop-ups be able to make up for the loss of stadium sales ? NBC’s hybrid 2020/2021 logo.

Games 306

Games Retail Events eCommerce 306

Retail TouchPoints

JANUARY 11, 2021

Even with new vaccines potentially coming on the market in the months ahead, it’s likely the trends we’ve seen in 2020 will continue into 2021. With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels.

Small Business Retail 235

Small Business Retail Retail eCommerce Social Media 235

Retail TouchPoints

NOVEMBER 3, 2021

At Glossier, Leahy will be responsible for driving revenue and building end-to-end customer experiences across channels as head of the Retail, Sales, International and Operations teams. She will work closely with Chief Marketing Officer Ali Weiss and Chief Technology Officer Pawan Uppuluri to help maintain the brand both online and offline.

Payments 254

Payments Payment Services Omnichannel Channel 254

Retail TouchPoints

DECEMBER 9, 2020

Euromonitor predicts the average global gross income of people between ages 25 and 29 will decline by 49% in 2020. As a result, marketers need to work harder to sell to young Americans. As the financial rift between generations grows, marketers must consider new strategies to target and attract young business.

Shipping Costs 149

Shipping Costs Marketing Channel B2C 149

Retail TouchPoints

OCTOBER 26, 2022

Virtually everything about the category has changed over the last 15 years, from the way brands develop and bring products to market to how consumers learn about and purchase them. Obstacles that once protected legacy brands’ share of the market and prevented new entrants from gaining traction have all but disappeared. New Customers.

Food and Beverages 213

Food and Beverages Multichannel Consumer Channel 213

Retail TouchPoints

NOVEMBER 6, 2023

By focusing on eco-friendly materials and production processes, we not only contribute to a better planet but also cater to a growing market of environmentally conscious consumers.” After measuring our first carbon footprint in 2020, our attention turned to reduction.

Fashion 234

Fashion Omnichannel Operations Consumer 234

Retail TouchPoints

APRIL 26, 2021

Besides trying to keep their stores sufficiently stocked, the biggest challenge for many grocery retailers in 2020 was trying to determine what shopper behaviors would remain in place post-pandemic. This makes it essential that retailers continue to invest in creating a seamless omnichannel shopper experience. Only more so.

Retail 277

Retail Mobile Reference Download 277

Retail TouchPoints

JULY 19, 2022

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online. The Need to Network. increase in cost savings. Identify talent gaps.

Retail 258

Retail Multi-channel Omnichannel Technology 258

Retail TouchPoints

AUGUST 3, 2021

The fashion resale market is one of the fastest growing consumer-driven sectors today. The resale market is set to hit $36 billion by 2024, growing at 39% CAGR (versus overall retail at approximately 2% pre-pandemic). Source: ThredUP, 2020 Resale Report. live-shopping market is far behind at an estimated $5 billion.

Fashion 289

Fashion Social Media Consumer Clothing 289

Retail TouchPoints

NOVEMBER 17, 2021

marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. From a geographic standpoint, the Chinese market and customers will become the most important buyers for luxury, representing more than 45% of global purchases in 2020 (vs. Take an Omnichannel View.

Retail 240

Retail Channel Omnichannel Marketing 240

Retail TouchPoints

FEBRUARY 12, 2021

For that reason, market research provider Euromonitor International has identified resilience and adaptability as the two driving forces of consumer behavior in the coming months in its recent report, Top 10 Global Consumer Trends 2021. 2020 put a new spin on the old adage, “You don’t know what you have until it’s gone.”

Consumer 347

Consumer Omnichannel Events Customer Experience 347