2020 Conversion Optimization Guidelines Web Design 
BigCommerce
JUNE 27, 2017
Since credibility represents such a basic obstacle to conversions on an ecommerce website, overcoming that obstacle can result in significantly improved conversions. Fogg resulted in 10 guidelines for credibility that ecommerce stores can use to improve their credibility. Extensive studies by Stanford professor B.J.
Kissmetrics
JANUARY 15, 2021
There’s more that goes into conversion optimization than just getting traffic, like making sure you have a clear lead capture form, a sales page, and descriptive product pages. Business Insider predicts that by 2020, 45% of all e-commerce (also called m-commerce) sales in the United States will be completed on a mobile device.
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