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FILA Site Enhancements Boost Conversions, Dramatically Reduce Bounce Rates

Retail TouchPoints

Traditionally, sport/leisure apparel and footwear brand FILA relied primarily on retailers to get its products on the bodies and feet of consumers. To make up for the loss of in-person sales — and to reap the benefits of a planned marketing tie-in with the estate of the Notorious B.I.G. said Trenson. “We

Apparel 214
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Leveraging 2020 Ecommerce Trends to Improve Strategies

UpSellIt

In this blog post, we look to the future by examining five major ecommerce trends that are predicted to drive our industry forward in 2020 and beyond. Instead of treating online shopping as a dedicated activity, shoppers are increasingly using it as convenient form of leisure. Plus, with an expected market value of $1.4

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Market trends indicate that a powerful three-point strategy for you to bring to the brands you promote is: Inspire, Deliver, Sustain. Ecommerce spending in November-December 2020 rose an astounding 45.2% Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive.

SEO 264
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6 MarTech Trends in 2021 and Beyond

Kissmetrics

As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. These include: Email Marketing. What Is MarTech? Content Management.

Marketing 278
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How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

Customer lifecycle marketing is frequently hailed as the way to find success when targeting customers. Not only does it boost marketing efforts for merchants, but it also makes that marketing much more relevant for customers. . However, wrapping your head around customer lifecycle marketing can be tough.

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Ecommerce Chatbots 101: What Are They And Do You Need one?

GetElastic

Gartner even predicted that chatbots would power 85% of customer service interactions by 2020 and Nielsen found that 56% of online shoppers said they preferred to resolve issues through messaging apps than call customer service. Facebook Messenger Marketing. This is why chatbots have become such a hot commodity for ecommerce companies.

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What is BOPIS? The Complete Guide to Buy Online Pick Up In Store

Omnisend

BOPIS sales took off in 2020, increasing by 259% as people searched for safe, fast, and convenient ways to receive their orders. BOPIS works particularly well within an omnichannel strategy , so after choosing the right ecommerce platform to host your store, you can look into a marketing platform that offers advanced omnichannel capabilities.