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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Without question, the COVID-19 pandemic proved to be quite a disruptor for retailers, as in-store sales dropped and other options, like ecommerce and buy online, pick up in-store (BOPIS) surged. Even with new vaccines potentially coming on the market in the months ahead, it’s likely the trends we’ve seen in 2020 will continue into 2021.

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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world.

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The 8 Best Brand Communities and Why They're Successful

Smile.io

This is most clear at Gymshark’s many pop-up shops that spring up across the UK, and ultimately leading them to open up their first retail location in London. How Lululemon Uses Lifestyle Marketing to Create a Strong Brand Community Lululemon has transformed their business into a lifestyle brand.

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How to Sell Digital Products & Downloads: The Complete Guide

eCommerce CEO

Compound annual growth is projected to be around 16% between 2016 and 2020. Expected sales in 2020 is $29 billion. These figures include retail packaged content, custom content development services, and authoring tools/platforms. Kunle Campbell is a specialist e-commerce marketing consultant for mid-tier online retailers.

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