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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Without question, the COVID-19 pandemic proved to be quite a disruptor for retailers, as in-store sales dropped and other options, like ecommerce and buy online, pick up in-store (BOPIS) surged. Even with new vaccines potentially coming on the market in the months ahead, it’s likely the trends we’ve seen in 2020 will continue into 2021.

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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world.

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The 8 Best Brand Communities and Why They're Successful

Smile.io

When you combine these social interactions with their strong purchase intent, Gymshark customers are given many opportunities to continue engaging with the brand over time, and almost as many opportunities to share their Gymshark experiences with their own communities. Ready to launch your own brand community?

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How to Sell Digital Products & Downloads: The Complete Guide

eCommerce CEO

Compound annual growth is projected to be around 16% between 2016 and 2020. Expected sales in 2020 is $29 billion. These figures include retail packaged content, custom content development services, and authoring tools/platforms. Kunle Campbell is a specialist e-commerce marketing consultant for mid-tier online retailers.

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