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The State Of AI And Generative AI In The Software Development Market

Forrester eCommerce

TuringBots Forrester has branded AI and generative AI for software development as TuringBots since its inception in 2020. The good news is that generative AI (genAI) has advanced the maturity of TuringBots by at least five to 10 years. So how has genAI changed the state of TuringBots today in the market?

Marketing 414
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Predictions 2020: More Changes For Software Development

Forrester eCommerce

The world of software development will see big changes. Learn Forrester Research's top 5 predictions for the software development market in 2020.

Marketing 335
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Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing

Forrester eCommerce

Delivering automation of indirect sales processes, workflows and partner programs, channel software is becoming increasingly critical […].

Channel 545
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Implications Of A Buyers’ Market For Enterprise Software, 2020–2030

Forrester eCommerce

As global enterprise spending on software surpasses the $1 trillion mark in the coming decade, the growth rate of software spending will slow to 4% per annum from 7% historically. A buyers’ market for enterprise software will emerge.

Marketing 326
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Best SMS Marketing Software for Ecommerce in 2020

Omnisend

At Omnisend, we see that SMS is gaining momentum: more and more ecommerce sites are looking for the best scenarios to integrate this short text Read more The post Best SMS Marketing Software for Ecommerce in 2020 appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce 197
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Announcing the Forrester Wave: Endpoint Security Software as a Service, Q2 2021

Forrester eCommerce

I am excited to announce The Forrester Wave™: Endpoint Security Software As A Service, Q2 2021. Although Forrester has previously published other endpoint security Waves, this is the first Endpoint Security Software Wave that exclusively focused on SaaS-delivered products and functions.

Other 300
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The Next Decade Of Software Spending: A Paradox

Forrester eCommerce

If software is “eating the world,” in the words of Marc Andreessen, the world also has a reciprocal appetite for software. From 2020 until 2030, Forrester estimates that global software spending by businesses will climb from $920 billion to north of $1.3

Customer 321