A Roadmap to Outsmart Bad Bots and Protect Customer Experiences This Holiday Season
Retail TouchPoints
AUGUST 4, 2022
While many holiday shoppers favor online experiences to avoid waiting in endless checkout lines or battling over parking spaces, many now face competition from a new challenger: automated bad bots. In 2021, an analysis of web traffic data by Imperva Threat Research revealed that four out of every 10 shoppers on a retail site were not human.
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