ROI Revolution

JULY 22, 2021

Published July 22, 2021. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Claim your copy so you can profit off of this channel’s meteoric rise. Snapchat Eyes Social Commerce, Teams Up With Poshmark.

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ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. of marketing decision-makers. growth in 2021 after growing 6.2%

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Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing. The good news?

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Retail TouchPoints

FEBRUARY 23, 2021

Entering 2021, retailers are still looking to beef up their ecommerce strategy to get this trend to stick. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. In fact, Smartly.io In fact, Smartly.io Facebook Remains Top of Mind.

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ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

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Retail TouchPoints

FEBRUARY 3, 2023

The new year is here; however, the market challenges of 2022 didn’t evaporate with the turning of the calendar. The good news is that retailers can use this time of market instability to double down on their online stores. Social media touch points are a big piece of the customer journey. Have a simple checkout process.

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Retail TouchPoints

APRIL 13, 2023

To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. The key is to avoid early mass media investment.

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Kissmetrics

FEBRUARY 3, 2018

Now, those are a key component to your digital marketing plan (and if not, they should be). Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. The most popular social media platforms in January 2018 include Facebook (2.2

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Kissmetrics

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

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Kissmetrics

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. 2021 SaaS Trends that Affect Brand Advocacy. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand.

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ROI Revolution

JUNE 18, 2021

Published June 18, 2021. The question on the minds of brand marketers everywhere today is: How do I tell our brand’s story in a memorable way? As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. At its core, branded content is storytelling.

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Retail TouchPoints

JANUARY 11, 2021

Even with new vaccines potentially coming on the market in the months ahead, it’s likely the trends we’ve seen in 2020 will continue into 2021. Real-time data is the key for 2021. There’s no time like the present to reap the rewards of D2C marketing. One such area where on-demand data can help retailers is inventory.

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Groove

DECEMBER 23, 2020

Integrating social marketing efforts with social selling will help to convert followers into customers. As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers. Connect Social Marketing to Social Selling.

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Retail TouchPoints

JANUARY 27, 2021

And in the ecommerce world, that can only mean one thing: online retail giants such as Amazon continue to dominate the market. growth rate in 2021 after most economies come out of full lockdown and continue to contain the virus, and start distributing vaccines. According to IMF , the global economy contracted by 4.9%

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Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Remember, all channels work together. Focus on key automation.

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Retail TouchPoints

FEBRUARY 1, 2021

So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021? Without seamless checkout and customer service options available across channels, customers will go elsewhere — especially now that more shopping is done online and consumers can switch to the competition with a quick click.

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Retail TouchPoints

APRIL 24, 2023

As this important shopper segment finds value in creator-guided shopping, brands are recognizing the efficiencies creators are able to drive in terms of marketing, leading to more brands scaling creator campaigns as budgets become more scrutinized.

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ROI Revolution

JULY 11, 2022

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. Why is content marketing important? Email Marketing.

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Ecommerce Platforms

DECEMBER 18, 2020

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. However, marketing online doesn't have to be a chore. What is Ecommerce Marketing? What is it exactly?

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lateshipment

AUGUST 16, 2021

A sigh of relief for retailers and huge expectations for retailers towards the Holiday season as the eCommerce industry has looked good so far in 2021. However, with no such leash on the spending capacity, total US Holiday retail sales in 2021 are predicted to rise 2.7% eCommerce 2021 Holiday Calendar for Marketing Campaigns.

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Retail TouchPoints

APRIL 29, 2024

The digital media landscape is ever-changing and, as such, it can be hard for time-poor marketers to keep up! The company unapologetically marches to the beat of its own drum and invests in a well-rounded marketing mix. Beth Nunnington is VP of Organic Media at performance marketing agency Journey Further.

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Algopix

DECEMBER 26, 2021

From scouring various datasets to online trending insights, we look to create the most comprehensive and accurate product catalogs; the foundation for any online brand, CPG, marketplace or aggregator looking to accelerate growth across digital channels. The post 10 eCommerce Influencers to Follow on Social Media appeared first on | Algopix.

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Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. billion in 2021. This generation is much more about self-gifting.

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ROI Revolution

MAY 6, 2021

Published May 6, 2021. According to eMarketer , almost 50% of retail CFOs in the US are pursuing a digital transformation in 2021. Of course mobile, social and physical commerce aren’t too far behind on the priority list. Of course mobile, social and physical commerce aren’t too far behind on the priority list.

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Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

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ROI Revolution

NOVEMBER 16, 2020

As the channel tries to stay relevant with users and advertisers alike, this exciting new placement will likely capture new interest and investment. Facebook’s Transition to Shorter Attribution Window on Hold Until 2021. We hope you enjoyed the November 2020 Social Media Water Cooler! Learn more here.

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Ecommerce Platforms

DECEMBER 15, 2022

TikTok has quickly emerged as one of the most popular apps of all time in the social media space. Almost without warning, this social sensation captured the hearts and minds of a generation, by allowing them to share videos quickly and easily with their peers. TikTok is similar in style to previous tools like Musical.ly

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Kissmetrics

JULY 28, 2021

Valuable information can be gleaned by checking what types of sites your prospects are already visiting, which content they engage with, and which social media platforms they share content on. Content creation on social media works well for B2C businesses, but not so much for B2B businesses. Social Sharing Metrics.

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GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy. Prioritizing channels with larger contributors to current traffic.

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Optimizely

JULY 10, 2018

billion by the end of 2021. Email has reached a saturation point as a channel. If you’ve only invested in email marketing, you’re not only missing out on massive revenue opportunities from other channels, you also risk losing business by annoying customers with overwhelming amounts of emails. Get creative on social.

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Retail TouchPoints

APRIL 26, 2024

billion in 2021, according to the American Pet Products Association. Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. What white space do you plan to capitalize on in the market? Americans spent $136.8

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Retail TouchPoints

NOVEMBER 7, 2022

In today’s social media-driven economy, the word content has never held more weight and currency. Social media platforms are built off of this philosophy entirely. trillion minutes of video in 2021, and that content is mostly made by everyday users who are posting that content for free. But where do you even start?

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Ecommerce Platforms

SEPTEMBER 27, 2021

If you've ever written an advertisement, email subject line, or social media post for your online store and thought, “That's no good,” or “I need to hire a copywriter or marketing agency,” then it might be time to look for a more automated copy-improvement method.

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ROI Revolution

AUGUST 5, 2021

Updated August 5, 2021. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Claim your copy so you can profit off of this channel’s meteoric rise. Citibank saw spending on cards increase 40% in Q2 2021. Published March 12, 2020.

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Retail TouchPoints

SEPTEMBER 23, 2021

As SEOs [search engine optimizers], any heavy lifting we can do to clear a path for our clients toward success in the holiday shopping season will be especially welcome in 2021. Market trends indicate that a powerful three-point strategy for you to bring to the brands you promote is: Inspire, Deliver, Sustain. Department of Commerce.

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Retail TouchPoints

FEBRUARY 15, 2024

Moreover, at a time when long-reliable social networks are experiencing massive upheavals, people are looking for connected experiences that feel safe, secure, and ethical – and while online shopping may not sound like the primary destination for those experiences, shopping has historically been a social affair.

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Retail TouchPoints

MARCH 20, 2023

Key channels where cannabis brands have had to work around tight restrictions include social media, where the major players have specific rules about the kind of content that can be shared — and in most cases have banned paid content in this category altogether. That’s why I’m excited about Twitter.

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