ROI Revolution

JULY 1, 2021

Updated July 1, 2021. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. Published March 12, 2020.

eCommerce 148

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ROI Revolution

JUNE 1, 2021

Last updated June 1, 2021. As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Email will be the top channel that brands use to communicate with customers and prospects in 2021, though voice search and ads are also making their way up the ladder.

eCommerce 158

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ROI Revolution

MAY 6, 2021

Last updated May 6, 2021. With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. Download our 2021 Ecommerce Tech + Trends Report to uncover strategies & insights that will propel your brand forward in 2021.

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ROI Revolution

NOVEMBER 4, 2021

Updated November 4, 2021. The 2021 holiday season will bring a challenge for brands looking to grow profitably. Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers.

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ROI Revolution

JANUARY 5, 2021

Last updated January 5, 2021. Welcome to the first update to our COVID-19 + ecommerce blog of 2021. billion in 2021 (up from $794.5B in Q2 2021 over Q1 2021. 35% of US adults are concerned about the stability of their investments, with 19% worried about having enough income to pay for day-to-day expenses.

eCommerce 147

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ROI Revolution

APRIL 8, 2021

Last updated April 8, 2021. With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. This trend is expected to continue into 2021 and beyond. Infographic] Apparel Trends, Stats, + Metrics for 2021.

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ROI Revolution

OCTOBER 7, 2021

Updated October 7, 2021. The 2021 holiday season will bring a challenge for brands looking to grow profitably. Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers.

eCommerce 78

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ROI Revolution

SEPTEMBER 2, 2021

Updated September 2, 2021. The 2021 holiday season will bring a challenge for brands looking to grow profitably. Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers.

eCommerce 78

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ROI Revolution

FEBRUARY 2, 2021

Last updated February 2, 2021. Consumer pandemic behaviors continue into 2021. Consumers’ digital-centric shopping behavior will continue into 2021 and beyond. Ecommerce will continue to be crucial for brands and retailers in 2021 even if the pandemic subsides. 2021 ecommerce trends. Published March 12, 2020.

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ROI Revolution

JANUARY 5, 2022

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. That will be nearly 16% growth over 2021 and 34.5% in 2021, making up for some brick-and-mortar revenue lost around the onset of the pandemic.

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ROI Revolution

OCTOBER 1, 2020

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 9/14 update. 9/9 update. 7/29 update. 7/9 update.

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ROI Revolution

DECEMBER 3, 2020

The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. 68% of advertisers expect COVID-19 to impact their ad spending into 2021 ( Influencer Marketing Hub ). Executives’ optimism toward economy improves. In fact, 52% of DTC brands have seen surges in demand.

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ROI Revolution

NOVEMBER 4, 2020

68% of advertisers expect COVID-19 to impact their ad spending into 2021 ( Influencer Marketing Hub ). 90% of consumers prefer home delivery over a store visit, 80% are likely to use digital communications with store associates, and only 28% plan to increase in-store shopping between August 2020 and February 2021. 10/22 update.

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ROI Revolution

AUGUST 4, 2020

Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. And now it’s been pushed back again to give time for the marketplace giant to get all its shipping and fulfillment ducks in a row, including the hiring of more than 175,000 new workers. 7/29 update. 7/9 update. 7/9 update.

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ROI Revolution

SEPTEMBER 9, 2020

Department stores have held strong to their fashion and apparel categories, but with apparel sales in a free fall across the board, many department stores are hurting as a result of COVID-19. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 9/9 update. 7/29 update.

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ROI Revolution

JULY 2, 2020

eMarketer predicts that YOY ad spending increases won’t return to where we expected them to be pre-pandemic until 2021. adults spend on social networks was expected to plateau in 2020 and 2021 after doing the same in 2018 and 2019. 52% are cutting operational costs, with 54% freezing hiring. 6/30 update. 6/23 update.

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