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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

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Representation, ‘Nanocommunities’ and Convenience: How Retailers Can Build Real Relationships on Social Media

Retail TouchPoints

The short answer is a lot : 37% of consumers responding to the Culture Rising: 2022 Trends Report by Facebook IQ said the pandemic spurred them to reevaluate their purpose and priorities in life. Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs.

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New & Rising Social Media Platforms: TikTok, LinkedIn, Pinterest, Reddit, & More

ROI Revolution

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. of brands with $1 billion or more naming it as a trend for 2022.

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Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%

Retail TouchPoints

Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). of online sales, up from 47% in 2022. November’s sales total of $123.5 billion topped December’s $98.6

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels. The impact of social commerce in working with Gen Z and Generation Alpha. December 6, 2022 at 11:00am PT, 2:00pm ET, 7:00pm BST The cool new innovations shaping the commerce industry.

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The 5 Best Social Media Rewards Campaigns

Smile.io

If you ever Googled something you’re thinking of buying, you may have noticed ads popping up for that item on your social media feeds and the websites you visit. Commerce, social media, and how we interact with a brand have all become more connected than ever. It’s estimated that there are 4.74 That is 59.3

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How To Sell Your Products On Social Media in 2022: The Guide For eCommerce Owners

Korona

Social media is one of the most important online consumer markets for eCommerce ventures. They are essential channels for building a relationship with consumers, but they’re also important avenues for retail merchandising. In the age of social media, shoppers are constantly connected online. What is social selling?