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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. We used to talk about multichannel, then it was omnichannel.

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Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’

Retail TouchPoints

Nearly 10,000 brands created more than 70,000 campaigns through the PromoteIQ platform in 2022, according to the company, and PromoteIQ already powers the retail media networks of some of the biggest names in the business including Kroger Precision Marketing , Sephora , Kohl’s and The Home Depot. “As

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Multichannel selling: explanation, tips, and strategies for 2024

Omnisend

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. So how can you effectively incorporate multichannel commerce into your strategy? What is multichannel selling? Wondering who should be using multichannel selling? It’s not true.

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21 Data-Backed Reasons That Point to Why you Should Consider an Omnichannel Strategy in 2022

GetElastic

Taking an omnichannel approach to your commerce strategy will become core for your business to meet modern consumer demands, improve your customer experience and ultimately, your bottom line. Businesses like Stance, Bank of America, and Starbucks, are all great examples of businesses with omnichannel experiences. But, there is a catch.

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The Complete Guide to Omnichannel Fulfillment for Enterprise Retailers

Fabric

During the COVID-19 pandemic, enterprise omnichannel retailers faced notable challenges (and opportunities) due to disruptions in the supply chain. As a result, providing customers with omnichannel retail experiences became a requirement for survival. What is Omnichannel Fulfillment? Let’s dive in!

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. A full two-thirds of marketers in a 2022 survey reported that direct mail was consistently delivering the best ROI of any channel they used.

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Email marketing trends for 2022

Omnisend

In this article, we’ll examine some of the most important 2022 email marketing trends to be aware of in this year and beyond. Omnichannel communication. In contrast to basic multichannel strategies, omnichannel marketing campaigns constantly update and adjust messaging on all platforms in response to each user’s activity.

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