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Winning Creative in 2024: Human Storytelling, AI Scale

Retail TouchPoints

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. But I believe that 2024 will also provide many reminders of the power of effective, empathetic, truly human storytelling that cuts through the AI homogeneity.

B2C 230
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 215
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100 Streaming Statistics & Trends for Advertisers [2024]

CPC Strategy

Streaming 100 Streaming Statistics & Trends for Advertisers [2024] By Tinuiti Team Apr 26 2024 Streaming video is gradually overtaking broadcast TV as the media of choice for many viewers, and for good reason. 16] In 2024, brands spent $30.10 16] In 2024, brands spent $30.10 Programmatic advertising is on the rise.

Blog 73
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Tinuiti Marketing Analytics Recognized by Forrester

CPC Strategy

News Tinuiti Marketing Analytics Recognized by Forrester By Tinuiti Team Apr 16 2024 Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “ The Marketing Analytics Landscape, Q2 2024.”

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Kibo Receives Highest Ranking for B2C Digital Commerce Use Case in Gartner Critical Capabilities for Digital Commerce Report 

Kibo

We’re thrilled to announce that Kibo ranked highest for B2C Digital Commerce Use Case in the August 2022 Gartner Critical Capabilities for Digital Commerce Platforms report! Kibo ranked second for B2C and B2B Digital Commerce on the Same Platform Use Case, and highly for B2B Digital Commerce and Composable Commerce Use Cases.

B2C 62
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Pivotree Introduces Innovative Products Powered by AI to Empower Frictionless Commerce at NRF 2024

Pivotree Blog

Experts in digital commerce, supply chain and data management demonstrate their award-winning technologies, paving the way for retail success in 2024 TORONTO–(BUSINESS WIRE)– Pivotree Inc. Pivotree SKU Build has been created to deliver fully enriched and curated SKUs.

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Event marketing: Complete guide and strategies for 2024

Omnisend

Conferences are useful for both B2B and B2C brands looking to host dynamic events. Choose a marketing channel Content, press releases, email, social networks, and ads are some popular event marketing channels for promotion, but not all may suit your use case. Marketing channel: emails, ads, press releases, SEO, etc.

Events 88