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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 225
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Winning Creative in 2024: Human Storytelling, AI Scale

Retail TouchPoints

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. But I believe that 2024 will also provide many reminders of the power of effective, empathetic, truly human storytelling that cuts through the AI homogeneity.

B2C 240
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Why Brands Should Consumerise B2B Experiences

ESW

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way. The landscape is quickly changing to make B2B ecommerce buying the norm.

B2B 78
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100 Streaming Statistics & Trends for Advertisers [2024]

CPC Strategy

Streaming 100 Streaming Statistics & Trends for Advertisers [2024] By Tinuiti Team Apr 26 2024 Streaming video is gradually overtaking broadcast TV as the media of choice for many viewers, and for good reason. 16] In 2024, brands spent $30.10 16] In 2024, brands spent $30.10 Programmatic advertising is on the rise.

Blog 73
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Kibo Receives Highest Ranking for B2C Digital Commerce Use Case in Gartner Critical Capabilities for Digital Commerce Report 

Kibo

We’re thrilled to announce that Kibo ranked highest for B2C Digital Commerce Use Case in the August 2022 Gartner Critical Capabilities for Digital Commerce Platforms report! Kibo ranked second for B2C and B2B Digital Commerce on the Same Platform Use Case, and highly for B2B Digital Commerce and Composable Commerce Use Cases.

B2C 62
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How eCommerce Impacts B2B Account Management

GetElastic

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Time = Money. Source: J.D.

B2B 141
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Pivotree Introduces Innovative Products Powered by AI to Empower Frictionless Commerce at NRF 2024

Pivotree Blog

Experts in digital commerce, supply chain and data management demonstrate their award-winning technologies, paving the way for retail success in 2024 TORONTO–(BUSINESS WIRE)– Pivotree Inc. Pivotree SKU Build has been created to deliver fully enriched and curated SKUs.