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PERQ Expands into PPC Advertising for Multifamily with Strategic Acquisition

PERQ

PERQ announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing in multifamily marketing. Prior to joining PERQ, he founded a successful marketing agency where he managed marketing efforts for over 12,000 units with an annual PPC spend exceeding $5 million.

PPC 36
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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

PPC 78
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Programmatic Advertising Trends That Are Driving the Future of Ecommerce

ROI Revolution

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. Advertising has always met potential customers where they are. 88% of customers want to learn about a brand’s values before purchasing and 66% have stopped buying from a brand because of their values.

eCommerce 148
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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

Customer lifecycle reporting. UA data cannot be imported into GA4, and historical UA data will be removed in 2024. Last click attribution models attribute 100% of conversion value to the last channel the customer clicked through before converting. Offers full customization, down to the minute. Predictive audiences.

Events 78
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Paid search ads make up 41% of all digital ad spend, and by 2024, spending will approach $100 billion. 28% of marketers use automation in their PPC advertising efforts. Search engines are the most common brand discovery channel, with 32% of internet users saying they find new brands or products this way. Watch the video.

Marketing 172
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The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

With ecommerce and m-commerce continually growing as the most popular online channels, these will likely significantly impact the growth of the online footwear market. However, with Generation Z becoming the dominant customer base, industries are modifying their practices. trillion by 2030—a 74% increase from 2019: Source.

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What to Expect in Ecommerce From the Recession in 2023 

ROI Revolution

However, The Fed isn’t expected to cut interest rates until 2024. When you can, customize your landing pages to fit the customer based on demographic data like location and browsing history. A/B testing can help you determine the best messaging, placements, and even color schemes for your website to convert the most customers.