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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. The Multichannel Marketing Report 2023 shows Facebook consistently outperforming the former king of online sales, Google Shopping, in a number of categories, including fashion apparel. Social commerce value will keep on growing.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 258
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Lesson Learned: Cheaper Is Not Always Better

RetailMinded

Multichannel $10 million B2C baseball training brand, based out of Kent, Washington . Left Brightpearl for a ‘cheaper’ solution but came back after the company ‘wasted seven months of our time with lies’. With Brightpearl back in full swing as its scalable retail operating system, Driveline has gone from strength-to-strength. .

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Cross-Border eCommerce Expansion During a Pandemic: Weighing the Pros and Cons

ESW

DTC outdoor furniture brand Outer “went from thousands of dollars in monthly revenue to millions of dollars in monthly revenue” during lockdown, according to company Co-Founder and CEO Jiake Liu. So, is now the right time to expand your operations internationally, or is doing so in the middle of a global pandemic too much of a risk?

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What a TikTok Ban Could Mean for U.S. Businesses and Sellers

Retail TouchPoints

The bill, recently signed into law by President Biden, mandates that TikTok’s Beijing-based parent company ByteDance sell the social media platform by Jan. Merchants that rely on TikTok Shop for their commerce operations would need to swiftly transition their focus to alternative platforms. Justice Department, have asked the U.S.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). By 2024, it is projected that more than 2/3 of search ad spend will go to mobile. million social media users in 2020, and that number is expected to grow to 226 million by 2024.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. of CMOs report increased acknowledgement from customers of companies’ attempts to “do good.”. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024.

eCommerce 197