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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Collins argues that true cultural engagement is the most powerful vehicle for influencing consumer behavior.

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Gear Up for 2024 and What it Holds for the eCommerce Sector

ChannelSale

You have come to the right place to look back on the e-commerce sector in 2023 and what trends to arrive in 2024 to increase its sales rapidly. So, check out what fueled the e-commerce sector in 2023 and what are the trends that are going to do more in 2024. What’s to arrive in 2024 for the rising e-commerce sector?

eCommerce 103
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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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Customer Service is Personal, so Show Me the Love

Retail TouchPoints

Key findings and surprises from Bizrate Insights’ January 2024 survey of 900 online shoppers provide a framework to view what is most important to the demanding online shopper. Given all the talk of texting and social media use, I expected more adoption on the customer service front. Retailers must beware.

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The Future of eCommerce: Trends to Watch in 2024

Algopix

The eCommerce landscape has been evolving at a rapid pace over the past few years, driven by advances in technology, changing consumer behaviors, and the global impact of events. Augmented Reality (AR) Shopping Experiences In 2024, Augmented Reality (AR) is set to revolutionize the way consumers shop online.

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The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Retail TouchPoints

Many operate through social media platforms, with Facebook and Instagram being top performers. Brands partnering with deal-centric influencers can therefore get their product in front of consumers who may not be looking for it directly. So how can brands effectively insert themselves into these conversations?