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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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How To Scale An Ecommerce Business (2024 Guide)

Smile.io

In 2024, global retail ecommerce sales are expected to reach $6.3 Robust ecommerce analytics programs allow you to measure performance, uncover trends, use customer data, and optimize pricing. Positioning —How do you want customers to perceive your business compared to competitors? has to offer. trillion U.S.

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10 Onsite Marketing Examples In Ecommerce (for 2024)

Smile.io

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization.   Unlike traditional tactics, onsite marketing relies on detailed customer segmentation data to track their path from discovering your store and products to making a purchase and beyond.

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Top Loyalty Program Features (+How To Choose The Best Software)

Smile.io

Find out the top loyalty program features of 2024, how to select the best software, and how to implement a program designed for success.  VIP programs are effective because they create an ongoing two-way relationship between your brand and customers.  Effective loyalty programs enhance the customer experience.

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How eCommerce Impacts B2B Account Management

GetElastic

With the pandemic hitting in 2020, it is not clear if this prediction came true, but eMarketer published a study last year that predicts double digit YoY growth of B2B eCommerce through 2024. I will explore some of these areas and provide some recommendations for how to get the account team, marketing team and eCommerce team aligned.

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