Remove 2024 Remove Customer Loyalty Remove Customer Retention Remove Marketing
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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned.

Retail 278
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Deloitte Shares Loyalty Trends and Best Practices for 2024

Retail TouchPoints

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving.

Consumer 303
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Lifecycle email marketing tips & examples for 2024

Omnisend

Instead, you have to nurture them throughout your relationship with them through a lifecycle email marketing approach. This involves carefully engaging with them at every stage—from first finding out about your brand to becoming a loyal customer. Use Omnisend’s powerful email and SMS marketing to drive your campaign for free.

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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner. And this disruption has implications across so many different touch points for marketers, from your advertising to your data platform stack , right to your martech and adtech. “I

Marketing 279
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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Interview with Contentsquare CMO Jean-Christophe Pitié RTP: What was your one big callout from your 2024 Digital Experience Benchmark Report? Jean-Christophe Pitié: If brands want any chance at customer loyalty, they need to fix what’s broken.

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The 5 Benefits of Shopify Plus Loyalty Programs

Smile.io

The sole purpose of a loyalty program is to turn one-time customers into repeat customers and build a loyal following. Shopify Plus brands utilize loyalty programs to increase repeat purchase rates and boost customer retention.   How To Scale An Ecommerce Business (2024 Guide) | Smile.io

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Boost Sales & Loyalty: Mastering Retail Analytics Insights [2024]

Retalon

These retail analytics insights, a crucial aspect of broader retail data insights, not only shed light on optimizing inventory and enhancing customer engagement but also carve pathways for impactful pricing strategies. A compelling testament to the power of analytics is showcased by predictive analytics in retail.

Retail 41