Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy
Retail TouchPoints
MAY 8, 2024
trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Interview with Contentsquare CMO Jean-Christophe Pitié RTP: What was your one big callout from your 2024 Digital Experience Benchmark Report? Jean-Christophe Pitié: If brands want any chance at customer loyalty, they need to fix what’s broken.
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