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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. Where else are my customers shopping?

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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Interview with Contentsquare CMO Jean-Christophe Pitié RTP: What was your one big callout from your 2024 Digital Experience Benchmark Report? Jean-Christophe Pitié: If brands want any chance at customer loyalty, they need to fix what’s broken.

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Boost Sales & Loyalty: Mastering Retail Analytics Insights [2024]

Retalon

Emerging trends in retail analytics for 2024, such as the increased use of generative AI, present both new opportunities and challenges for retailers. Retalon’s demand forecasting software presents an exemplary solution tailored for this need, blending precision with operational ease.

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How to use augmented reality in sales for the retail industry

ViiBE Blog - Retail

On-site AR can revolutionize product demonstration and testing through providing detailed information and an immersive product presentation. The customers can interact with, examine, and even try on products without ever having to test out the physical product.

Retail 52
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How to Seamlessly Migrate Your Rewards Program

Smile.io

In these cases, the question quickly becomes—how do you migrate your customers, data, and entire rewards program to another provider? Migrating a rewards program can present all kinds of challenges. Your customer retention behavior will naturally fluctuate with sale cycles and seasonality.

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PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

Retail TouchPoints

The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and loyalty. RTP: What new brands and products are going to be driving your marketing priorities in 2024?

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Top 10 dropshipping marketing strategies for 2024

Omnisend

In this article, we’ll explore the top 10 dropshipping marketing strategies for 2024 and cover everything from customer reviews to email marketing. Start free 10 dropshipping marketing strategies for 2024 Having the right game plan is key when figuring out how to market your dropshipping store.