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9 out of 10 Businesses Will Revamp Loyalty Programmes by 2027

365 Retail

89 % of businesses are planning to invest in new customer loyalty technology and approaches to improve their customers’ experience in 2024, following a turbulent year for customer retention as brands battled to retain customers amidst a spending crunch. greater than their investment.

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Uk Retailer Adoption of Carrier Management and Post-purchase Solutions Increases in Q1, New Research from Scurri Reveals

365 Retail

Mid-market and enterprise retailers’ uptake of carrier management and post-purchase solutions increased in the first quarter of 2024 as retailers look to unify customer journeys, according to the latest research from Scurri , the next-generation delivery management platform.

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What is First-Party Data and Why Focus on it in 2024

Smile.io

Ecommerce businesses can leverage it for a deeper understanding of customer preferences and create highly targeted marketing campaigns, ultimately boosting sales, conversions, and customer retention. Plus, you will have more marketing attribution with sessions stitched together for your analysis and retargeting efforts.