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What is First-Party Data and Why Focus on it in 2024

Smile.io

NOVEMBER 14, 2023

Ecommerce businesses can leverage it for a deeper understanding of customer preferences and create highly targeted marketing campaigns, ultimately boosting sales, conversions, and customer retention.   The Ultimate Guide to Customer Retention in 2023 This guide to customer retention has everything you need to know.

Customer Retention 46
Customer Retention Shopify White Paper Multi-channel 46
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9 out of 10 Businesses Will Revamp Loyalty Programmes by 2027

365 Retail

JANUARY 25, 2024

89 % of businesses are planning to invest in new customer loyalty technology and approaches to improve their customers’ experience in 2024, following a turbulent year for customer retention as brands battled to retain customers amidst a spending crunch. greater than their investment.

Customer Retention 109
Customer Retention Customer Loyalty Technology Events 109
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