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9 out of 10 Businesses Will Revamp Loyalty Programmes by 2027

365 Retail

89 % of businesses are planning to invest in new customer loyalty technology and approaches to improve their customers’ experience in 2024, following a turbulent year for customer retention as brands battled to retain customers amidst a spending crunch. It’s a myth that loyalty programs are a cost centre.

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Uk Retailer Adoption of Carrier Management and Post-purchase Solutions Increases in Q1, New Research from Scurri Reveals

365 Retail

Mid-market and enterprise retailers’ uptake of carrier management and post-purchase solutions increased in the first quarter of 2024 as retailers look to unify customer journeys, according to the latest research from Scurri , the next-generation delivery management platform.

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What is First-Party Data and Why Focus on it in 2024

Smile.io

  Welcome, and thanks for joining us because your journey here mirrors your customer's experience with your products and ultimately purchases. Without first-party data and server-side tracking, you might be losing potential loyal customers. What is first-party data?