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The State of Paid Search & PPC Strategy

ROI Revolution

In this article, dive deeper into the data to learn the benefits of PPC advertising for your brand – and how it can grow profitably even in the face of rising paid search CPCs. More than 3 in every 5 marketing managers say paid search strategy is a big initiative for their brand this year. Search Marketing 2020.?.

PPC 78
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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

Video advertising will be a huge initiative for ecommerce marketing professionals in 2022, with 40.7% of managers, and 42.7% By 2024, CTV ad spend will be more than double what it was in 2021, reaching $29.5 In this report, you’ll uncover scalable strategies to maximize brand awareness and scale customer acquisition on YouTube.

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Google Analytics 4 (GA4) FAQ

ROI Revolution

How do I configure Tag Manager correctly for my website? Can I customize it? Is there a limit to the number of custom insights I can create? When I create custom insights, are all GA4 users able to see them or just my specific login? Can I customize the colors of the chart lines? How do I set up ecommerce tracking?

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Paid search advertising is the top initiative for digital marketing professionals this year, with 55% naming it as a priority for their brand in 2022. Paid search ads make up 41% of all digital ad spend, and by 2024, spending will approach $100 billion. 28% of marketers use automation in their PPC advertising efforts.

Marketing 172
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. How to accelerate revenue growth with customer reviews, loyalty, and referral programs. Marketing to consumers in a post-pandemic world. Paid search ad spend will grow 24.0%

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Last year, low prices and the ability to purchase online were the top concerns for customers. Rising costs are making it even more difficult for businesses to get their products delivered to stores and customers alike. Additionally, customers leave far more reviews beginning in November and through the new year. September 9.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. February 25 update. in Q2 2021 over Q1 2021. 12/14 update.

eCommerce 195