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Breaking News: Google Delays Third-Party Cookie Deprecation (Again) – This Time, to Late 2024

ROI Revolution

Third-party cookie deprecation is now slated for the second half of 2024. The purpose of cutting the cookie is to give users more data privacy online. By H2 2024, Google will completely cut off support for third-party cookies on Chrome. Now, third-party cookie deprecation won’t happen for another two years.

Blog 78
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The State of Paid Search & PPC Strategy

ROI Revolution

We surveyed over 170 marketing professionals for data-backed insights into the top current digital marketing initiatives and trends. Among our respondents, paid search advertising ranks as the top initiative for 2022 , with 55.2% search ad spending grew 46% in 2021 to reach $84.7 Search Marketing 2020.?.

PPC 78
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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

At that time, UA will stop collecting new data, and GA4 will be required for all Google Analytics tracking purposes moving forward. GA4 features many new and improved abilities, such as: Data-backed insights powered by machine learning. Granular user data controls. Examples of GA4 attribution models include: Data-driven.

Events 78
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Q3 2021 Ecommerce Brand Growth News

ROI Revolution

How can you feel confident that you’re making the right decisions about your brand’s digital marketing strategies? 100% certainty is almost never possible in life, but being up-to-speed with the latest news and data about the world of online (and offline) advertising will give you a strong foundation for your decision-making.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. of doers, 39.5%

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Google Analytics 4 (GA4) FAQ

ROI Revolution

In Explore, how can I get a visual chart to update when I filter the data below it? Why is the Explore section limited to two- or 14-month data interval presets while everything else in GA4 can work with all data from when GA4 was initially set up? Only 27% of marketers say they’re ready for the switch to GA4.

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Cookieless Marketing: The Latest Updates on the Deprecation of Third-Party Cookies

ROI Revolution

As the privacy landscape evolves to be more protective of consumers’ data, third-party cookie deprecation and cookieless marketing are some of the most monumental upcoming changes. Google plans to phase out third-party cookies on Chrome completely by the end of 2024. But the world of marketing is changing.