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Breaking News: Google Delays Third-Party Cookie Deprecation (Again) – This Time, to Late 2024

ROI Revolution

Third-party cookie deprecation is now slated for the second half of 2024. By H2 2024, Google will completely cut off support for third-party cookies on Chrome. The post Breaking News: Google Delays Third-Party Cookie Deprecation (Again) – This Time, to Late 2024 appeared first on ROI Revolution.

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The State of Paid Search & PPC Strategy

ROI Revolution

search ad spending grew 46% in 2021 to reach $84.7 By 2024, digital search ad spending will approach $100 billion. Paid search advertising has always been a competitive landscape. In 2021, it became even more competitive as paid search cost per click (CPC) skyrocketed for the second year in a row. Wordstream.

PPC 78
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Infographic: YouTube Consumer Behaviors & Trends

ROI Revolution

Insider Intelligence, Average Time Spent per Day With Netflix, TikTok, and YouTube by US Adult Users, 2019-2024. Social Media Examiner, 2023 Social Media Marketing Industry Report. Think with Google, YouTube users are more likely to have a college degree compared to the general population. TechCrunch, YouTube Shorts tops 1.5B

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Q3 2021 Ecommerce Brand Growth News

ROI Revolution

Compared to display, B2B ad spend for paid search ads is slightly higher at $5.36 by 2024, with overall ad spend approaching $76 million by 2025. Influencer marketing spend will surpass $3 billion for the first time this year and is expected to reach the $4 billion milestone in 2022. growth expected year-over-year. eMarketer).

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. Video advertising will be a huge initiative for ecommerce marketing professionals in 2022, with 40.7% of doers, 39.5% of managers, and 42.7% of doers, 39.5%

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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

UA data cannot be imported into GA4, and historical UA data will be removed in 2024. The sooner you get tracking up and running, the more data you will have available when Universal Analytics is sunset. Fully implementing and configuring your GA4 property takes time and requires a deliberate and intentional design plan.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172