Forrester eCommerce

OCTOBER 25, 2023

B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere. Get an overview of our B2C marketing predictions for 2024.

B2C 387

B2C Marketing Technology Customer 387

Forrester eCommerce

MARCH 19, 2024

Yesterday, we released The Forrester Wave™: Application Modernization And Migration Services, Q1 2024. We looked at the top 15 vendors in the market and evaluated them across 25 criteria.

Marketing 398

Marketing 398

Retail TouchPoints

MAY 20, 2024

This year, we’ve identified 24 organizations that have successfully differentiated through their loyalty programs, marketing strategies, in-store experiences and even their approach to last mile and fulfillment. 2024 Brand Experience Award Winners Category: Customer Retention & Loyalty DSW Hy-Vee, Inc.

Customer Retention 269

Customer Retention Fulfillment Mobile Customer Experience 269

Retail TouchPoints

JUNE 5, 2024

The experts agree, predicting that global AI in the retail market will surpass $24 billion by 2028 , growing at 24.4% AI tools help forecast demand, analyze market and sales trends, optimize pricing and manage inventory more effectively to increase revenue and lower costs.

eCommerce 244

eCommerce Recommendation Customer Experience Technology 244

Practical eCommerce

JUNE 6, 2024

The post Google Ad Updates from Marketing Live 2024 appeared first on Practical Ecommerce. Google announced over 30 new advertising features at this year's event. Here are the most impactful for merchants.

Marketing 98

Marketing Events eCommerce 98

Forrester eCommerce

FEBRUARY 14, 2024

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 441

Marketing Customer Data Customer B2C 441

Forrester eCommerce

MARCH 28, 2024

My recent analysis of Forrester’s Marketing Survey, 2024, reveals that growing organizations face many of the same challenges as organizations with no growth, but they order their marketing priorities differently.

B2B 393

B2B Marketing Other 393

Forrester eCommerce

JANUARY 26, 2024

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 265

B2C Customer Data Marketing Customer 265

Forrester eCommerce

FEBRUARY 27, 2024

This has enabled fintech firms to deepen their market penetration. Regional cross-border payment infrastructures are proliferating, and business customers now have richer payment rail choices. In response, banks are playing a game of competition, collaboration, and, sometimes, acquisition.

B2B 387

B2B Marketing Banking Games 387

Forrester eCommerce

OCTOBER 24, 2023

In 2024, the APAC region will see a significant amount of change driven by generative AI. Learn more in our 2024 APAC predictions.

B2B 388

B2B Customer Marketing 388

Forrester eCommerce

MARCH 25, 2024

Last Wednesday, we released The Forrester Wave™: Workforce Identity Platforms, Q1 2024. We looked at the top 12 vendors in the market and evaluated them across 24 criteria.

Management 242

Management Marketing 242

Forrester eCommerce

OCTOBER 31, 2023

Agencies will take full advantage of AI in 2024 and build custom “brand language models.” Learn more about what will shape the agency world in 2024. But fear of mismanagement will read to an increase in reviews.

Customer 380

Customer B2C Marketing 380

Forrester eCommerce

JANUARY 16, 2024

Tech spend will grow in 2024 by 5.3%, driven especially by the Asia Pacific market, software, generative AI, and green and digital innovation.

Marketing 254

Marketing Information Technology 254

Forrester eCommerce

JANUARY 25, 2024

Accounts payable (AP) invoice automation is a rapidly growing market. This market is highly competitive, with numerous vendor choices available. Looking ahead to 2024, it is important for finance and payment professionals to […]

Payment Services 254

Payment Services Operations Technology Marketing 254

Forrester eCommerce

MAY 13, 2024

In Forrester’s Marketing Survey, 2024, nearly 900 global B2B Marketing executives and operations leaders indicated they expected an overall Marketing budget increase. Yet, our client interactions reveal these increases […]

B2B 275

B2B Marketing Operations Technology 275

Retail TouchPoints

MARCH 19, 2024

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. There’s a whole creative AI industry out there, churning out material for marketing campaigns without much more than a few prompts from humans.

B2C 227

B2C Multi-channel B2B Marketing 227

Forrester eCommerce

AUGUST 1, 2023

Our 2024 Planning Guides advise on where to invest and experiment for success. A precarious economy has tempered business and technology leaders’ budget expectations. But now is not the time to retreat.

Technology 360

Technology Customer Marketing 360

Retail TouchPoints

DECEMBER 12, 2023

and Canada in 2024, including debuts in new markets for the fast fashion retailer. The retailer, which will be focusing the new store openings in the eastern and western regions of both countries, has slated nine debuts for spring 2024: U.S.: new market) State Island Mall, Staten Island, N.Y. Tacoma Mall, Tacoma, Wash.

Fashion 252

Fashion Improvements Marketing Retail 252

Retail TouchPoints

MARCH 1, 2024

This strategic shift avoids the stereotypical associations of veganism and the risk of alienating potential broader markets. For over a decade, Charles Haverfield, CEO of U.S.

Food and Beverages 241

Food and Beverages Marketing Consumer Presentation 241

Forrester eCommerce

FEBRUARY 6, 2024

We’re only a month into 2024, and the business landscape remains volatile. The market is rife with tension as tech layoffs and organizational restructuring remain frequent.

Technology 228

Technology Marketing Information 228

Forrester eCommerce

NOVEMBER 28, 2023

Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024. We provided a list of 30 items in Forrester’s Q4 2023 B2C Marketing CMO Pulse Survey from which 171 US marketing […] As champions of the customer, CMOs are pulled in all sorts of directions.

B2C 228

B2C Marketing Customer 228

Retail TouchPoints

MARCH 8, 2024

3, 2024), with total sales increasing 10% and comparable store sales growing 2% year over year. He pointed to the company’s ongoing goal of opening 100 net-new stores each year, which will continue into 2024, and highlighted the fact that Burlington missed that target in 2023 with its opening of 80 net-new stores. “We

Improvements 228

Improvements Operations Customer Retail 228

Forrester eCommerce

FEBRUARY 7, 2024

This year, in 2024, the economy […] The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

Consumer 242

Consumer Customer Loyalty Customer Experience B2C 242

Forrester eCommerce

JANUARY 4, 2024

Recently, Forrester hosted predictions events across Delhi, Bangalore, and Mumbai to discuss what awaits business leaders in 2024, providing me with the opportunity to connect with many of the 250+ CXOs who attended. A few key topics bubbled up to the top and genAI, not surprisingly, was one of them.

Events 242

Events Other Customer Experience B2B 242

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 114

eCommerce Marketing eCommerce Marketing Toys 114

Groove

DECEMBER 7, 2023

What Do I Need To Know About Etail West 2024? Etail West 2024 is a four-day conference taking place in Palm Springs, California from February 26th through February 29th, 2024 - although the final day is reserved for retailers only. Etail West 2024 is the go-to event for staying on top of the constantly changing eCommerce world.

Events 195

Events Social Media Workshop Download 195

Practical eCommerce

JANUARY 31, 2024

The post Charts: Ecommerce in Emerging Markets 2024 appeared first on Practical Ecommerce. Most of the growth in global ecommerce is from Southeast Asia, Latin America, and Asia.

eCommerce 100

eCommerce Marketing 100

Retail TouchPoints

JUNE 3, 2024

In many cases, winners helped bring new solutions, market categories and concepts to market, elevating the standards for success in the retail industry. Nominees were assessed for their business impact as well as their overall contributions to the retail industry.

Omnichannel 301

Omnichannel Operations Management Books 301

Retail TouchPoints

JANUARY 15, 2024

Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different (if the conversations and showcases at CES and NRF’s Big Show are any indication). 2023 was a period of experimentation for retailers, and many invested dollars learning where generative AI could have the biggest impact.

Retail 293

Retail Customer Experience Technology Operations 293

Retail TouchPoints

MARCH 21, 2024

retail sales for 2024 will increase by 2.5% on a year-over-year basis due to a cooling economy, retreating housing costs and the labor and product markets coming into better balance. “If The question for 2024 ultimately is, will consumer spending maintain its resilience?” compared to the previous year, totaling between $5.23

Consumer 197

Consumer Retail Marketing 197

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. The Multichannel Marketing Report 2023 shows Facebook consistently outperforming the former king of online sales, Google Shopping, in a number of categories, including fashion apparel. Social commerce value will keep on growing.

Social Media 268

Social Media Beauty and Health Multichannel eCommerce 268

Retail TouchPoints

MAY 29, 2024

Walmart has opened two new Neighborhood Market stores that are over 40% larger than the average-sized location in this format, boasting 57,000 square feet of selling, pickup and delivery space. In January 2024 , Walmart announced ambitious plans to open 150 new stores and remodel 650 existing locations within the next five years.

Marketing 228

Marketing Blog Customer Customer Experience 228

Retail TouchPoints

MARCH 25, 2024

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Are you ready to explore the evolved customer journey? It’s the same thing with Sephora in Kohl’s — it’s individualized lanes that meet up well.”

Retail 199

Retail Article Omnichannel Customer Experience 199

Digital Doughnut

MARCH 13, 2024

In the fast-paced digital world, staying ahead with innovative marketing strategies is essential for success. This article unveils expert insights into the top digital marketing trends for 2024.

Marketing 98

Marketing Omnichannel Article Customer 98

FastSpring

FEBRUARY 22, 2024

If so, join FastSpring at Game Developers Conference 2024 at Booth S1931! Join us at the Moscone Center in San Francisco from March 18-22nd, for an extraordinary event dedicated to continually defining market innovations and providing insight into the future of games. Schedule a demo now or at GDC 2024 in person!

Games 154

Games Merchant Services Payment Services Demo 154