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NOT Your Dad’s Supply Chain: 4 Trends Every Retail Exec Should Know for 2024

Retail TouchPoints

In 2024, it won’t be your dad’s supply chain. The word omnichannel has been around for decades, but not until very recently has the industry realized the role of distributed order management in their aggregate financial equation. The intersection of traditional shopping and ‘online experiences’ is unavoidable. More fluid.

Supplies 288
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Instacart Expands In-Store Retail Media Offering with Addition of Smart Cart Ads

Retail TouchPoints

Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The smart cart ads will bring the kind of personalized, dynamic advertising traditionally only seen online into the physical aisles of the grocery store. Image courtesy Instacart.

Retail 162
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How Amazon Marketing Cloud (AMC) Works [2024 Update]

CPC Strategy

Amazon How Amazon Marketing Cloud (AMC) Works [2024 Update] By Emily Sullivan Apr 25 2024 Amazon Advertising kicked off 2021 by announcing the beta release of Amazon Marketing Cloud , a measurement and analytics solution designed to help marketers measure performance across different media channels. This represented $1.5

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10 Powerful Ecommerce Targeting Tactics to Boost Your Sales in 2023

UpSellIt

In this blog, we present ten innovative ecommerce targeted tactics that will dominate the landscape in 2023 and 2024, helping businesses thrive in the competitive digital marketplace. Ecommerce personalization tailors the online shopping experience to individual customers based on their preferences, behaviors, and characteristics.

eCommerce 129