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NOT Your Dad’s Supply Chain: 4 Trends Every Retail Exec Should Know for 2024

Retail TouchPoints

In 2024, it won’t be your dad’s supply chain. Retail associates are looking to find that lost sale, that ‘retail shopping cart abandonment,’ and triage at the register. Every major brand I’ve shopped at recently has asked who helped me on the floor. Were alternatives recommended? More fluid. Less predictable.

Supplies 293
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Instacart Expands In-Store Retail Media Offering with Addition of Smart Cart Ads

Retail TouchPoints

Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The smart cart ads will bring the kind of personalized, dynamic advertising traditionally only seen online into the physical aisles of the grocery store. Image courtesy Instacart.

Retail 162
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Computer Vision and AI: the new weapon against shoplifters

365 Retail

At EuroCIS 2024 in Düsseldorf exhibitors will demonstrate how far this technology has already come. Systems learn and are getting better and increasingly reliable at detecting, assigning, comparing and smartly interpreting incidences to then make recommendations for action on this basis.

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10 Powerful Ecommerce Targeting Tactics to Boost Your Sales in 2023

UpSellIt

In this blog, we present ten innovative ecommerce targeted tactics that will dominate the landscape in 2023 and 2024, helping businesses thrive in the competitive digital marketplace. Ecommerce personalization tailors the online shopping experience to individual customers based on their preferences, behaviors, and characteristics.

eCommerce 126
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10 Onsite Marketing Examples In Ecommerce (for 2024)

Smile.io

A promo message with related products shown after a customer adds a specific product to the shopping cart. A personalized discount code to a customer who visited your store three times but never added a product to the cart. TOMS uses this campaign to engage unregistered visitors during sales.

X-cart 68
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Email Retargeting and Boosting Customer Engagement

Smile.io

This may include visitors who abandoned their shopping carts, customers who made past purchases, and subscribers who clicked on certain links in your previous emails. In email retargeting, pixels or browser cookies collect data on a user's behavior and actions, such as website visits, product views, or abandoned carts.

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Navigating Google’s Third-Party Cookie Purge [Next Steps for Advertisers]

CPC Strategy

Privacy Navigating Google’s Third-Party Cookie Purge [Next Steps for Advertisers] By Tinuiti Team Jan 30 2024 The long-expected crumbling of third-party cookies has begun. We also highly recommend deploying Google’s Enhanced Conversions as a durable solution. This isn’t a new trend; more than half the browsers in use in the U.S.,

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