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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Many retailers struggle to cultivate genuine engagement that builds lasting relationships and delivers frictionless customer experiences. This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences.

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How You Can Leverage Gamification for Marketing

Kissmetrics

More and more companies are throwing traditional marketing out the window. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. A great example is adding scratch-off tickets to email marketing campaigns. It’s engaging.

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4 Ways to Drive More Engagement with Rewards Program Emails

Smile.io

Luckily, your rewards program is an incredible conversation starter, especially when it integrates seamlessly with the rest of your online experience. The foundation for any strong relationship is communication.

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Rewards Case Study: PetSmart Treats Rewards (+How to Recreate ther Program)

Smile.io

Part of this success can be attributed to its loyalty and rewards program— Treat Rewards.    The pet industry giant recently refreshed its program. PetSmart Treats’ loyalty program changes (in 2024) PetSmart recently announced updates to its Treats rewards program that took effect on April 2, 2024.

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How to Seamlessly Migrate Your Rewards Program

Smile.io

This includes your product line-up, promotional campaigns, and loyalty program. Whether you’ve been running a rewards program for a while or you’re relatively new to rewarding your customers , you need to make sure that the rewards and functionality you’re offering meet your needs and your customers’ needs.  

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5 Tips for Maintaining Subscription Momentum

Retail TouchPoints

While the brand reaps the rewards of recurring revenue, the consumer benefits from the ease, convenience and savings from maintaining a subscription. Tapping data to further personalize and optimize program strategies. Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. billion in 2024.

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5 Steps to Grow Your Ecommerce Business with Email Marketing

Smile.io

Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.    Email marketing has the potential to foster the customer journey and build rapport like no other marketing endeavor can. Loyalty & Reward Program Insights from Smile.io