Retail TouchPoints

JANUARY 25, 2023

Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while ecommerce is still growing, most retail commerce still happens in stores. Trying out new products and discovering new ways to use familiar ones can help customers build loyalty to a brand.

Retail 227

Retail Sporting Goods Department Stores Consumer 227

Groove

AUGUST 13, 2020

But how can eCommerce brands guide online shoppers through the buyer's journey and push them along the path to purchase? In this blog, we're exploring 5 strategies to help you create a positive eCommerce customer experience. In this blog, we're exploring 5 strategies to help you create a positive eCommerce customer experience.

Customer Experience 326

Customer Experience Customer eCommerce Social Media 326

Retail TouchPoints

MARCH 7, 2023

The digital surge during COVID-19 accelerated the introduction of direct-to-consumer CPG brands selling online, but three interlocking trends could hobble their continued growth. One is simple competition: more brands and more products competing for consumer wallet and mind share. In the U.S.

Marketing 277

Marketing Beauty and Health eCommerce Omnichannel 277

Retail TouchPoints

MARCH 25, 2021

Subscriptions originally emerged as a way of creating recurring revenue models for retailers and brands. Achieving this will require getting shoppers to invest in the brand itself. Here’s a look at each and the brands that are owning them: 1. Let Customers ‘Set it and Forget it’: The Recurring Products Model.

Subscription 263

Subscription Customer Jewelry Consumer 263

Kissmetrics

MAY 28, 2021

It brings a lot of benefits to e-commerce businesses that offer worldwide or international shipping. What’s the Benefit of Multiple-Location SEO? Here are some of the benefits you need to know. Boost Brand Awareness. If you have it in place, you can expand your customer base and quickly grow your business.

SEO 338

SEO eCommerce Information Consumer 338

Kissmetrics

APRIL 20, 2021

Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. online course, ebook, software), so you naturally want others to believe in it, too. online course, ebook, software), so you naturally want others to believe in it, too.

SEO 339

SEO Other Blog Marketing 339

Algopix

APRIL 14, 2024

His expertise in SEO and digital marketing tactics has helped numerous businesses enhance their online presence and sales, making him a significant figure in the eCommerce landscape. LinkedIn 5. Her efforts in digital marketing and customer engagement strategies have significantly boosted the brand’s online sales and presence.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

Retail TouchPoints

FEBRUARY 9, 2021

It has accelerated retail trends, especially the surge of online shopping and the waning of physical retail. An Astound Commerce survey conducted in May found that 60% of consumers made online purchases weekly or more often since the onset of the pandemic. Brand loyalty was dealt a massive blow by the pandemic. Tell your story.

Food and Beverages 303

Food and Beverages Omnichannel Social Media Consumer 303

Kissmetrics

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. People want to see how your products could benefit them, or how you can help them on their fitness and weight loss journey.

Social Media 319

Social Media B2B Marketing B2C 319

Kissmetrics

FEBRUARY 11, 2021

Pop-up shops are a fantastic opportunity for brands, both big and small, to connect with customers and drive sales. Not only do pop-up shops offer a novel experience, but they also create excitement about your brand that lasts well after your pop-up is gone. 5 Examples of E-Commerce Pop-Up Shops. What Are Pop-Up Shops?

eCommerce 288

eCommerce Toys Social Media Fashion 288

Smile.io

JANUARY 31, 2024

Humans crave connection and community because it leaves us with a sense of belonging.   This month, we sat down with a brand that embeds community into every part of its business. Founded in 2016 by friends Anthony and Spencer, Live Bearded is a beard grooming and care brand.   How do they communicate?

Events 70

Events Social Media Customer Experience Customer 70

BigCommerce

AUGUST 1, 2017

That’s the goal of every single online business – wether you are a brand new startup, just launching the online version to your brick-and-mortar or a scaling $1M+ business that has plateaued. Link building. Why is link building the silver bullet here? Of course you do. For a few reasons.

BigCommerce 502

BigCommerce Article SEO Social Media 502

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. To address these “CAC problems,” Hedges noted that DTC brands need to own the customer experience and use the data they collect to drive personalized experiences.

Consumer 227

Consumer Channel eCommerce Customer Experience 227

Kissmetrics

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Here are the best Google Plus alternatives and how you can use them to grow your business online. Google Plus was Google’s fourth attempt at building a social media network.

Social Media 254

Social Media eCommerce SEO Information 254

Kissmetrics

DECEMBER 16, 2021

At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. It doesn’t take a huge corporate budget to compete online. If you’re reading this, I assume you’ve heard of the Internet.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

BigCommerce

FEBRUARY 23, 2018

Because repeat customers have a higher lifetime value, meaning that over the course of a customer’s projected buying time with your brand, you can predict a high return on investment. Customers become loyal to a brand when the products are high quality and are delivered as promised, or when the brand can offer them amazing customer service.

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Ecommerce Platforms

FEBRUARY 26, 2023

This all-in-one engagement and community building platform has captured a lot of attention in recent years. After all, in the budding age of the creator economy, tools like Mighty Networks make it easier for brands to connect with their followers, boost retention, and monetize content. We’re here to help.

Payments 104

Payments Payment Services Webinar Live Chat 104

Kissmetrics

FEBRUARY 11, 2021

Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Not surprisingly, we’re drawn to brands that bring some good into the world. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads.

Social Media 275

Social Media Marketing Beauty and Health Consumer 275

Retail TouchPoints

OCTOBER 6, 2021

We think about it as a way to engage with customers in much more meaningful fashion ,” said Kim Tunick, Senior Director and Head of Brand Experiences and Partnerships for Walmart at the Coresight event. For us, [livestreaming] is about creating a sense of community and building brand trust,” Tunick added. “It of all U.S.

Social Media 305

Social Media Electronics Events Fashion 305

Kissmetrics

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. This can lead directly to sales. Start a Blog.

Marketing 363

Marketing Social Media White Paper Blog 363

Kissmetrics

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Foot Traffic Vs. Online Traffic: What Are the Pros and Cons. However, the growth in online sales is good for website owners too.

eCommerce 295

eCommerce Social Media Shipping Costs Shipping 295

Kissmetrics

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Social Media 356

Social Media Customer Loyalty Improvements Customer Experience 356

Groove

DECEMBER 29, 2020

To help you get moving in the right direction, we're sharing 5 eCommerce blog ideas that will help to increase engagement, improve your content marketing strategy and drive traffic to your eCommerce site in 2021. In your blog, discuss the benefits of pre-ordering gifts for special occasions and holidays.

Blog 322

Blog eCommerce Marketing Demo 322

Groove

OCTOBER 1, 2020

Have you taken a good look at the current eCommerce strategies your brand is utilizing? Are those tactics driving significant results or are they keeping your brand just above the water? There are various strategies for building, designing and marketing your online store. Establish a social media branding strategy.

eCommerce 300

eCommerce Social Media SEO Mobile 300

BigCommerce

AUGUST 29, 2017

Whether you are paying influencers to promote your product, or working to build yourself a community of ambassadors that take on the micro-influencer movement, influencer marketing can help you tackle every part of your sales funnel. People trust what influencers say and which products and brands they recommend. Which is it?

Marketing 417

Marketing Customer BigCommerce Other 417

Kissmetrics

OCTOBER 5, 2020

42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It It shared the top spot for brand discovery with TV ads). Increase Brand Awareness. Create a Community. higher win rates and 18.1%

Social Media 363

Social Media B2B Document Information 363

Omnisend

DECEMBER 12, 2023

Building personal connections through one-on-one interactions is still an unparalleled opportunity to create memorable customer experiences. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. What are the benefits of event marketing?

Events 88

Events Seminar Marketing Workshop 88

Kissmetrics

MARCH 15, 2021

As an online merchant, making your first sale is as symbolic as it is necessary. A useful resource regarding influencers is Neil Patel’s definitive guide to influencer targeting , which tells you everything you need to know about getting your brand under relevant, important noses. Build an Email List.

eCommerce 332

eCommerce Social Media Shipping Costs Merchant Services 332

Retail TouchPoints

MARCH 30, 2023

He and Lars Peterson, CEO of Uniform.dev , discussed the benefits of composable commerce and offered advice on incorporating it into retailers’ IT development during From Preaching to Practice: How to Harness the Power of Composable Commerce. You own it and are in charge of the stack [rather than being] locked into a vendor’s roadmap.”

POS 289

POS Omnichannel Webinar Point of Sale 289

Retail TouchPoints

JULY 13, 2021

But that hasn’t stopped digitally driven brands, such as e.l.f. CBInsights reported that executive mentions of NFTs in earnings calls surged in April and May, shortly following the release of Gucci’s NFT shoe, and that buzz is only continuing to grow as use cases and benefits become more tangible. Most recently, e.l.f.

Arts 241

Arts Payments Payment Services ACH 241

Kissmetrics

DECEMBER 3, 2021

With more than 600 million active blogs on the market, the competition online has never been fiercer. Benefits of Using Subject Matter Experts for Website Content. One of the biggest benefits of using a subject matter expert is improving your EAT score , which measures a site’s expertise, authoritativeness, and trustworthiness.

Social Media 271

Social Media Blog White Paper SEO 271

Wiser

NOVEMBER 13, 2023

Associates, well-versed with the store’s offerings and ethos, can truly embody the brand and foster a genuine connection with the customers. Training and incentives can encourage associates to adopt this role of brand ambassadors. The importance of building employee advocacy within the retail sector cannot be overstated.

Social Media 148

Social Media Retail Events Recommendation 148

BigCommerce

MARCH 1, 2018

It’s about time we understand that and leverage the data we have to make meaningful changes that increase sales and benefit the different types of businesses out there. To do that, data to help your individual brand benchmark success and make strategic decisions is crucial. Why Cyber 5 data? What is Promotional Marketing?

Beauty and Health 376

Beauty and Health eCommerce Jewelry Arts 376

Kissmetrics

NOVEMBER 9, 2021

In one case study, Hemp Black (a thriving technology company), chose Cohley to help them launch a visual campaign that defined their brand identity and overall style. With reviews dictating 93 percent of online purchases, you’re going to want to leverage user responses to your products. Incorporating UGC Into Your Content Strategy.

Social Media 350

Social Media Channel Presentation Consumer 350

Retail TouchPoints

OCTOBER 4, 2022

Launched in 1902, Goodwill far predates even the internet itself, but that’s not stopping the more than 120-year-old nonprofit from staking its claim in the online resale movement with its new marketplace GoodwillFinds.com. I think [they’re going to] align their conscious consumerism around it pretty quickly.”. A Familiar Name in a New Space.

Operations 246

Operations Books Consumer Toys 246

Smile.io

FEBRUARY 28, 2024

Every successful DTC brand starts with a “why.” ” Why did the founder create the brand? 5+ years later, the brand has transformed into a dazzling brand community with hundreds of contributing artists, over 175K social media followers, and 200,000+ 5-star reviews.  ” 1.

Arts 75

Arts Social Media Customer Loyalty Hobbies 75

BigCommerce

JUNE 5, 2018

Your owned online site experience is your one chance to prove your brand value to your customers. And to give those customers a reason to keep buying from your ecommerce website channel, and not from your Amazon channel (where you lose out on brand equity and customer lifetime value). Social proof – lots of it. Skullcandy.

eCommerce 420

eCommerce BigCommerce Beauty and Health Customer Experience 420