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5 Secondary Benefits of Customer Loyalty

Smile.io

Editor’s Note: This post was originally published on February 22, 2013 and was updated for accuracy and comprehensiveness on August 25, 2017. When a professional sports team drafts an athlete, many things are taken into consideration.

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Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

Retail TouchPoints

And every day it gets harder for genuine customers to buy in-demand products directly from online retailers. From negatively affecting customer loyalty to damaging brand reputation to skewing analytics and spiking ad spend — when you’re selling to bots, a sale’s not just a sale. Bots break down customer trust and loyalty.

Retail 234
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5 Effective Strategies for Competitive Price Benchmarking

Algopix

Setting prices too low may result in lower profits, while pricing too high could deter potential customers. Brand Perception: Your pricing strategy can influence how customers perceive your brand. Once you’ve compiled a list, categorize them into primary and secondary competitors.

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Complete Guide to Social Media Advertising and Customer Loyalty

Inflow Insights

With Americans spending an average of four hours a day on social media, it’s increasingly becoming the place customers go to learn about new products and make decisions about what (and whether) to buy. It also focuses on building customer loyalty. How Do Social Media & Customer Loyalty Work?

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The Ins and Outs of Market Research

Wiser

It’s important that you gain a deep understanding of your customer base. Don’t get caught searching for a market that fits your product; craft a new product that is created specifically for your target customers and fills in the pre-existing gaps in your current market. Who are they? Are they happy with your products?

Marketing 147
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Ecommerce Sales Funnel: How to Use Content Strategy After a Sale

ecomdash

Nowadays, it’s better to adopt a fifth stage after the sale to elicit reviews, reach new customers, rectify sales issues, and help encourage previous customers to travel through the funnel again. Each of the four goals below acts as a long-term strategy to satisfy old customers and attract new ones, even months down the line.

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Wine Ecommerce: How To Sell & Ship Wine in 2018

BigCommerce

One of the major benefits of selling online is the ability to reach a much broader audience. Not only that, wine ecommerce can also help companies increase the loyalty of their existing customers. But digital marketing allows wine sellers to connect with potential customers all over the world.