Retail TouchPoints

OCTOBER 6, 2023

For some, Liquid Death represents an exciting and inspiring example of a CPG brand rewriting the rules of brand marketing. But no matter where you fall on this spectrum, you simply cannot ignore the brand’s impact. But make no mistake, the brand has done a pretty good job thus far. And as they say, the rest is history.

Food and Beverages 263

Food and Beverages Social Media Marketing Consumer 263

Retail TouchPoints

NOVEMBER 24, 2022

Ecommerce businesses are always looking for ways to boost visibility and generate high-volume sales. These practices create a frictionless commerce experience that is efficient but unoriginal, making one brand indistinguishable from the next. So how can businesses distinguish their brand in a competitive ecommerce landscape?

eCommerce 264

eCommerce Mobile Merchant Services Recommendation 264

Kissmetrics

MAY 4, 2021

Start by Becoming an Influencer in a Niche Field. The reason you need a niche is to start out as a micro influencer in your particular niche. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. I worked hard.

Social Media 334

Social Media Blog Channel Events 334

Retail TouchPoints

NOVEMBER 27, 2023

Touchland is more than just a hand sanitizer brand — it’s a self-care brand, according to Andrea Lisbona, the company’s Founder and CEO. That’s why Touchland’s four -person marketing team (including Lisbona herself) leans into a powerful combination of brand values and creative storytelling to guide social content creation.

Social Media 293

Social Media Gifts Omnichannel Consumer 293

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. To address these “CAC problems,” Hedges noted that DTC brands need to own the customer experience and use the data they collect to drive personalized experiences.

Consumer 253

Consumer Channel eCommerce Customer Experience 253

Groove

SEPTEMBER 8, 2020

Instagram eCommerce is one of the best ways to increase exposure, brand awareness and conversions. We highly encourage all eCommerce brands (and brick-and-mortar stores, too) to follow their followers back! Not only does it convey to your followers a sense of community, but it also shows that you care about them.

Social Media 312

Social Media eCommerce Recommendation Improvements 312

Kissmetrics

AUGUST 24, 2021

If you are looking to build up your professional brand as an authority in your niche or industry , one great way to do so is to answer people’s questions. Quora is a great place to start. ” to product reviews and how to start a blog. Once your profile is ready, you will want to start finding topics to follow.

Marketing 258

Marketing Social Media Other Information 258

Retail TouchPoints

OCTOBER 12, 2023

We want to help you on your path to greater health, and there are a lot of ways that we support that,” said Adam Volin, General Manager of CarePass at CVS Health in an interview with Retail TouchPoints. “ Value also comes from the retailer’s close ties to its communities. “ The answer, according to Volin, is a definitive yes.

Beauty and Health 287

Beauty and Health Consumer Shipping Costs Travel 287

Groove

APRIL 10, 2024

At Groove, we work with several eCommerce platforms, and Shopify is one of the most versatile and easy-to-use options to start selling. The store invites readers to connect with the brand in several different ways, making this one of the best Shopify website examples for sellers who offer only a few products.

Shopify 195

Shopify eCommerce Magazine Fashion 195

Retail TouchPoints

JUNE 23, 2020

Influencer marketing has seen explosive growth over the last few years as companies increasingly invest in the industry — but recent events have many marketers questioning how they can move forward with their influencer campaigns in a way that balances compassion with the company’s business objectives.

Marketing 279

Marketing B2C Document Travel 279

Kissmetrics

MAY 12, 2021

Organic leads are free, and there are plenty of ways to get started, even if you’re not sure how. Social media sites like Facebook provide several free tools to start building a community, including: Facebook groups stories posts. However, how do you start getting a steady stream of organic leads?

Social Media 342

Social Media Events PPC Article 342

Retail TouchPoints

JULY 21, 2023

Since its launch on July 5, Threads has taken the media world by storm. Most of all, they’re considering the best way brand marketers can leverage the app, especially since it is still very much evolving. Threads offers play-by-play, intimate details that are started on Instagram,” Minkow explained.

Social Media 246

Social Media Information eCommerce Definition 246

Kissmetrics

DECEMBER 16, 2021

At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. Once you have a general idea of how you’re ranking against everyone else, you can start to improve. Start a Blog.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

BigCommerce

AUGUST 29, 2017

Whether you are paying influencers to promote your product, or working to build yourself a community of ambassadors that take on the micro-influencer movement, influencer marketing can help you tackle every part of your sales funnel. People trust what influencers say and which products and brands they recommend. Which is it?

Marketing 417

Marketing Customer BigCommerce Other 417

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 The speakers represented all facets of the “influencer marketing machine,” from strategy firms and agencies to brand executives and independent content creators.

Social Media 297

Social Media Channel eCommerce Marketing 297

Groove

JANUARY 19, 2022

The term " eCommerce customer journey" encompasses the various stages in which customers interact with an online store, from when the person became aware of the brand and its products and/or services all the way until the time they checkout and purchase the items in their online shopping cart. Are you unfamiliar with this term?

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

lateshipment

NOVEMBER 8, 2023

Brand storytelling is a relatively less used term. Starting with convenience, people can shop whenever they want, wherever they want, however they want, in any device they want. This way customers know what they can expect. In a world full of amazing brands, how can your brand stand out?

eCommerce 130

eCommerce Social Media Gifts Definition 130

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. For months, many businesses have felt the aftershocks in different ways. trillion in current exchange rates. “In

eCommerce 304

eCommerce Travel Social Media Consumer 304

Kissmetrics

DECEMBER 8, 2021

No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. It’s easy to assume your brand doesn’t have stories to tell—but you do. You just do.

Social Media 285

Social Media SEO Blog Clothing 285

Kissmetrics

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. 5 Social Media Platforms That Replace Google Plus for Local Businesses. Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours.

Social Media 254

Social Media eCommerce SEO Information 254

Kissmetrics

DECEMBER 12, 2017

The most obvious way is through paid promotion. Many brands are allocating budget to boost the reach of their content. Amplifying content using sponsored social posts and other paid media can be an effective way of extending reach, as well as generating a fresh stream of traffic. “Engagement.” How to Boost Content Reach.

Improvements 491

Improvements Marketing Social Media Blog 491

Kissmetrics

OCTOBER 5, 2020

42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It It shared the top spot for brand discovery with TV ads). Increase Brand Awareness. Create a Community. higher win rates and 18.1%

Social Media 363

Social Media B2B Document Information 363

Kissmetrics

DECEMBER 18, 2020

When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. Using the Right Color Psychology the Right Way. Proven Color Psychology Tips to Drive Conversions.

eCommerce 363

eCommerce Outdoor Article Web Design 363

BigCommerce

FEBRUARY 1, 2018

Looking for a super easy, fast and free way to get a feel for your product or business demand? Do a search for a product or business idea, and then view the directional search demand for that keyword throughout the past few years (you can go all the way back to 2005, as of this writing). Power in the Community. Custom art.

Marketing 354

Marketing Social Media eCommerce Arts 354

Kissmetrics

JANUARY 13, 2021

Yahoo Groups was one of the original online communities. A host of new online communication tools have been released in recent years. This is a place where you could easily post a recent blog, image, or file to drive brand awareness and increase website traffic. Are you a new brand and trying to increase brand awareness?

Events 271

Events Social Media Other Books 271

Kissmetrics

MARCH 26, 2021

If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. Conversion rates tell you how often people actually purchase from your paid ads. No, the ad did what it was supposed to do, but something along the way didn’t meet my expectations. Let’s look at a few.

PPC 319

PPC Document Customer Loyalty Improvements 319

Kissmetrics

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The average Facebook post will reach just over 5 percent of your followers. Let’s get started. Engagement rates are way up — but organic reach is way down. Reason 1: Nurture More Leads and Organic Conversions. Absolutely.

Social Media 363

Social Media Blog Marketing Other 363

Kissmetrics

JANUARY 11, 2021

The good news is that you can start producing effective Live content in a matter of minutes. Let’s start by getting you set up, and then I’ll show you how to start increasing your Youtube leads. To get started, log into your YouTube account and find your Live dashboard. Why Use YouTube Live Video?

Events 334

Events Blog Definition Mobile 334

Kissmetrics

FEBRUARY 19, 2021

In addition to the large influential audience on LinkedIn, there are a slew of additional benefits to advertising on the platform, including: ability to target your audience by profession increased conversions matched audience targeting. Using vibrant hues is one of the most effective ways to attract attention to your marketing campaign.

Banking 273

Banking Events Magazine Marketing 273

Omnisend

MARCH 20, 2023

Of course, with other brands like Walmart, Amazon, and Newegg competing for the same attention, an email must hit all the right marks to catch your prospect’s attention. When not overdone and used at the right moment, flash sales are a great way to boost conversion rates. Apple can pull this off with its iPad launch email.

Electronics 150

Electronics Marketing Shipping Costs Subscription 150

Ecommerce Platforms

NOVEMBER 17, 2022

At some point, every small business and large business starts seeing sales slow down. 20 Best Ways to Grow Your Online Business. From building a stronger brand to finding VIP social influencers, there’s a wide range of proven methods for expanding upon your current business and using tactics you haven’t yet explored.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Kissmetrics

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Social Media 356

Social Media Customer Loyalty Improvements Customer Experience 356

Kissmetrics

MAY 27, 2021

What you’re asking is which platforms offer massive traffic and have strong conversion rates. Those digital campaigns with tons of traffic aren’t necessarily the answer for a brick-and-mortar store trying to get their community through the door. Now, imagine you’re a marketer for a local business. How do you maximize your exposure now?

Marketing 259

Marketing Social Media Recommendation Books 259

Kissmetrics

MARCH 24, 2021

Contact information : Whether it’s a fan wanting to ask a question or a venue owner who wants to book you, make sure you offer an email address, contact form, or some other way for people to get in touch. Newsletter signup: Provide a way to sign up for a newsletter, which can help you build an engaged fan base. Have a Website.

Marketing 309

Marketing Social Media Books Article 309

Kissmetrics

OCTOBER 13, 2021

10 Ways to Increase B2B Sales. Seventy-seven percent will choose a brand over a competitor after a positive social media experience. Position your brand as the go-to industry expert: Use content marketing to answer your prospect’s most pressing questions and lead them down your marketing funnel. What is social selling?

B2B 290

B2B Social Media Shipping Costs Marketing 290

Ecommerce Platforms

APRIL 21, 2022

You may have heard of the Shopify Experts marketplace and considered it as a way to make money selling your services. Keep reading to start your journey as a Shopify Expert! The Shopify Experts marketplace works alongside the Shopify Partner program, which is the actual community and site management system.

Shopify 104

Shopify Merchant Services eCommerce Platforms Reference 104

Kissmetrics

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. 4 Elements of Persuasive Commercials and Ads. Tailored Messaging. Call To Action.

Social Media 289

Social Media Customer Shipping Costs Improvements 289