8 Mistakes That Could Be Killing Your Lead-In Offer
Smile.io
OCTOBER 9, 2020
A lead-in offer is a modern take on the age-old marketing technique of a loss leader. You give something away for free to get the attention and contact information of people who might buy your products. You priced closeout items at a break-even point and did your best to upsell people while still in the store.
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